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Tag: adtech

Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Xiaomi taps Xapads Media as core agency partner in Southeast Asia
Posted on November 2, 2022
by MARKETECH APAC
Adtech Xapads Media will be responsible for the management of all media sales activities in the smartphone brand's ad platform, Mi Ads.
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Yahoo announces key appointments to bolster adtech business in APAC
Yahoo announces key appointments to bolster adtech business in APAC
Posted on October 26, 2022
by Teddy Cambosa
Yahoo has announced key appointments in its APAC team to bolster its adtech business in the region.
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Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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PubMatic-OpenWrap
PubMatic announces major enhancements of its unified auction solution 'OpenWrap'
Posted on September 20, 2022
by Kathleen Murata
These recent enhancements in PubMatic's OpenWrap give publishers, including app developers, increased flexibility and improved performance.
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foodpanda launches ‘panda ads’, teams up with GroupM to accelerate adtech growth in APAC
foodpanda launches ‘panda ads’, teams up with GroupM to accelerate adtech growth in APAC
Posted on September 15, 2022
by Teddy Cambosa
As an integrated advertising solution by foodpanda, panda ads offers a full suite of advertising options, from static or carousel images, to videos and lead-generating ads.
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Lotame elevates current APAC leadership team
Lotame elevates current APAC leadership team
Posted on September 8, 2022
by Teddy Cambosa
Global adtech data solutions company Lotame has announced key elevations to its current leadership team in Asia-Pacific.
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Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Is adtech ‘dying’? How the industry is responding to the delay of cookies deprecation
Posted on August 17, 2022
by Teddy Cambosa
In this new Inner State deep dive, MARKETECH APAC spoke with leaders from Adzymic, Criteo, and PubMatic to learn on their insight on the adtech scene nowadays.
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KARGO-and-ZIGGEO
Kargo acquires Ziggeo to bolster video offering capabilities
Posted on August 10, 2022
by Kathleen Murata
The acquisition will enable Kargo to quickly expand its video offering with exclusive products that deliver value.
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Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Posted on July 14, 2022
by Teddy Cambosa
Disney+ has partnered with The Trade Desk, while Netflix partnered with Microsoft. Both are done for their ad-supported subscription.
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theAsianparent-ADvantage
theAsianparent is now offering first 1P data ad solutions for mom, child brands
Posted on July 14, 2022
by Kathleen Murata
This offers a breakthrough solution amidst industry upheaval over third-party cookies fast becoming a thing of the past.
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