Malaysia – Ogury, ‘the Personified Advertising company’ with a global presence and which has created an advertising engine that would deliver precision, sustainability, and privacy protection within one technology stack for mobile, has appointed Httpool as its official advertising sales partner for Malaysia. 

Ogury deems to be a leader in mobile brand advertising. It offers advertisers fully visible impactful ads, future-proof targeting, and protection, while for publishers, it provides a respectful user experience and premium demand. Ogury’s solutions connect comprehensive audience interest, brand performance, privacy protection, and sustainability and enable brands and agencies to optimize their campaigns. 

Adam Rubach, Ogury’s VP for new markets in APAC, said that through the partnership, Httpool will be helping them deliver effective and sustainable digital advertising, anchored in consumer privacy protection. Ogury started to partner with Httpool when it entered the Indian market in 2020. 

“Today, we are glad to expand this strategic partnership through Malaysia, a key market in terms of mobile consumption,” said Rubach.

Httpool said that the partnership is an important step for the company. With offices all over APAC such as in India, Indonesia, Malaysia, Myanmar, and Cambodia, among others, Httpool provides brands and media agencies support, technology, and access to its most relevant global and regional media partners in targeting business and marketing objectives.

Meera Muhunthan, Httpool’s managing director for Malaysia, commented, “We’re very excited about this partnership! As we partner with Ogury in Malaysia, we will be able to further empower brands to sharpen their advertising strategy with personified targeting and impactful mobile ad formats. As an official ad sales partner, we will ensure that advertisers, agencies, and brands have access to our top dedicated teams and support, every step of the way.” 

New Delhi, India – Adtech Criteo has announced that it has partnered with cross-channel ad network Httpool to be its official ad sales partner in India.

Through Criteo’s Ad Sales Partner Program with Httpool, Criteo is further accelerating its growth in India, providing full-funnel marketing solutions aimed at driving profits and sales for retailers and brands.

The partnership comes in response as Criteo is continually evolving to be a leading commerce media platform and driving its growth through machine-learning and AI technology, data and performance at scale, and measurable ROI for brands, retailers, and agencies.

“We are pleased to announce the official Ad Sales partnership with Httpool in India and Indonesia. We look forward to extending our support further and equipping marketers in these growing markets with Criteo’s trusted and impactful advertising solutions through this partnership,” said Taranjeet Singh, managing director of SEA and India at Criteo.

The partnership is also valid for their Indonesian presence, as Httpool supports Criteo’s growth that drives business results for traditional and native advertisers to ensure they achieve their business and marketing objectives.

“We are extremely excited to be the ad sales partner for Criteo. It’s one of the very few technology platforms that can successfully build a vast network of publishers with the ability to target online shoppers based on their interests and behavior. Together, we aim to extend the platform to every advertiser by providing our best-dedicated team and ensuring we support advertisers at every stage,” Pankaj Jain, partner director for Native India and SEA at Httpool commented.

Httpool has cemented its presence in the Indian market after it partnered with in-game ad firm Bidstack last October 2020 for expansion of brands and media platform relationships internationally.