Tag: Ad Fraud
Despite advances in adtech, this form of abuse remains alarmingly prevalent, posing a serious threat to the efficiency and credibility of digital campaigns.
While global media quality saw progress — including a 15% drop in brand suitability violations and a 7% decline in fraud and sophisticated invalid traffic (SIVT) — the Asia-Pacific (APAC) region presented a more complex picture, with rising issues in brand safety and viewability.
Sutton was formerly TrafficGuard's global chief revenue officer.
The research by Trafficguard regarding ad fraud reveals that bots make up to 80% of all invalid traffic for travel advertisers.
Ad fraudsters have no place to be in our 2022 marketing plans. As fraudsters grow more sophisticated, so should our protection strategies.
The partnership between DoubleVerify and MoPub of Twitter stems from their original partnership in 2019.
The COE was established in 2020 to focus on expanding the company’s engineering and operations talent.
The only way for brands to effectively fight fraud is to see the internet through the eyes of their own consumers.
Global ad verification agency IAS has released its first manga series to promote ad verification awareness among Japanese marketers.
The partnership between Aniview and White Ops comes in relevance with the rise of video content, and advertisers creating video ad content.
