Tag: activation
Hong Kong – SHISEIDO Hong Kong has kicked off an interactive pop-up for its 2026 ULTIMUNE re-promotion campaign, teaming up with BLACKPINK’s LISA to give fans a first-hand look at the secrets behind her glowing skin. Located at G/F SOGO Causeway Bay, the SHISEIDO ULTIMUNE x LISA GLOW ON YOUR STAGE STUDIO...
Singapore – McDonald’s Singapore has turned to a familiar purple face—and a globally viral drink—to inject fresh momentum into its menu. At the centre is the Grimace Shake, a berry-flavoured beverage that first gained traction overseas through social media virality. Now in Singapore, it anchors...
Bangkok, Thailand – The Coca-Cola Company system in Thailand—comprising Thai Namthip, HaadThip, and Coca-Cola Thailand—has opened applications for the Coke Cup U17 Thailand Football Championship 2026 as part of ongoing efforts to engage with and develop young athletes in the country. Organised in collaboration...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Shanghai, China – Haircare brand CLEAR partnered with Oracle Red Bull Racing to highlight their solutions to “helmet hair” during the Formula One Chinese Grand Prix in Shanghai, using the race weekend to showcase its scalp-care technology and fan activations in the city. The activation in Shanghai provided...
Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for the March school holidays. Running from 13 March to 3 May 2026, the activation introduces visitors to Bellygom and its friends through...
Bangkok, Thailand – UNICEF Thailand has held the UNICEF Blue Star Gala 2026 in Bangkok as part of its Kin Rai Dee #HungryForHope campaign, an initiative aimed at raising awareness about child nutrition and mobilising support to address malnutrition in Thailand and globally. The campaign focuses on promoting...
Manila, Philippines – Mountain Dew has launched a gaming campaign in the Philippines that challenges players to compete without three commonly used keyboard keys, as part of an activation developed with BBDO Guerrero. The initiative, titled “Play No Dew”, centres on the removal of the “D”, “E”, and “W”...
Singapore – Frasers Property is turning shopping malls into classrooms for green living with a six-week campaign aimed at families and younger consumers in Singapore. The developer’s Singapore retail arm has launched “Green-Coded–Live the Sustainable Life”, running from 16 March to 3 May across ten malls. ...
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
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