Tag: activation
The free public activation is intended to make maritime careers more visible and relatable to visitors, particularly young women and girls who may not typically consider the industry.
The initiative highlights the brand’s association with tropical climates and social gatherings, and will feature a series of experiential stops across selected locations in the Klang Valley throughout May.
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
![[Campaign] MK Restaurants 40 years](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-MK-Restaurants-40-years.jpg)
Bangkok, Thailand – MK Restaurants is leaning into memory rather than discounts as it marks 40 years in Thailand’s increasingly competitive dining market. The campaign, “40 Years at MK. Where Every Memory Is Still Warm.”, positions the brand less as a restaurant chain and more as a long-standing fixture...
![[Activation] Yeo x Oolong x HeritageFest](https://marketech-apac.com/wp-content/uploads/2026/05/Activation-Yeo-x-Oolong-x-HeritageFest.jpg)
Singapore – Yeo Hiap Seng is bringing its latest campaign into the physical world with an on-ground activation at Singapore HeritageFest 2026, turning tea storytelling into an immersive public experience. Held at the Asian Civilisations Museum Green, the activation runs from 1 to 24 May, with sampling...
![[Activation] Cremo x Running Man x Bilkin](https://marketech-apac.com/wp-content/uploads/2026/04/Activation-Cremo-x-Running-Man-x-Bilkin.jpg)
Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into youth culture across multiple touchpoints. Launched at the peak of the season, “Cremo Boost It To The Max” blends entertainment, social content, and on-ground...
![[Partnership] Nestle x Lazada](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Nestle-x-Lazada.jpg)
Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme “A Better Me, In...
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
