Tag: activation
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
Hong Kong – Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city’s premier crossover IP festival held on April 4–5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral’s “Hong Kong Flavour is a Must” platform through...
Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a Mars Petcare brand, has installed the oversized statue as part of a campaign linking feline nutrition to a familiar symbol of good fortune...
Singapore – Kotex has launched a global campaign highlighting the absence of menstrual blood in mainstream art, positioning it as a long-standing form of cultural censorship. Developed with DAVID London and Ogilvy Singapore, “Art’s Missing Period” brings together works that were previously rejected by...
Singapore – Heineken has turned an office lift in the city’s financial district into a pop-up bar, kicking off an afterwork campaign with a surprise that caught hundreds of workers between floors. The beer brand staged the activation on 1 April at One Raffles Quay, where 384 office workers were served...
Singapore – UNIQLO Singapore is bringing its “Art for All” philosophy into a new space, with its first-ever museum pop-up in partnership with the Asian Civilisations Museum (ACM). Running as part of ACM’s upcoming Crossing Cultures programme, the pop-up transforms the museum lobby into a retail-meets-cultural...
Singapore – Zouk Singapore has teased a collaboration with The Fragment Room as part of an April Fools’ campaign, introducing a fictional rage room pop-up concept within its club space for the month of April. Positioned as a crossover between nightlife and cathartic experiences, the concept plays on...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
Singapore – UNIQLO will stage its first AIRism Cooling Station pop-up at Orchard Central from April 10 to 19, offering visitors a hands-on look at its cooling fabric technology in one of Southeast Asia’s most humid urban environments. The activation places AIRism, UNIQLO’s innerwear line designed for...
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
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