Tag: activation
![[Activation] Cremo x Running Man x Bilkin](https://marketech-apac.com/wp-content/uploads/2026/04/Activation-Cremo-x-Running-Man-x-Bilkin.jpg)
Bangkok, Thailand – Yili Group’s ice cream brand Cremo is turning up the chill factor in Thailand with a summer campaign designed to tap into youth culture across multiple touchpoints. Launched at the peak of the season, “Cremo Boost It To The Max” blends entertainment, social content, and on-ground...
![[Partnership] Nestle x Lazada](https://marketech-apac.com/wp-content/uploads/2026/04/Partnership-Nestle-x-Lazada.jpg)
Singapore – Nestlé and Lazada Group are rolling out their Regional Super Brand Day on 23 April 2026 across Malaysia, Singapore, Indonesia, Thailand, and Vietnam, introducing AI-powered features into the shopping experience. Now in its sixth edition, the campaign centres on the theme “A Better Me, In...
Hong Kong – As co-title sponsor of the Rugby Sevens tournament, HSBC, alongside global marketing agency 160over90, has launched a fully integrated campaign that builds on its 2025 “LET’S SVNS THIS CITY” platform, now featuring rugby star Bryan Habana. The latest iteration extends the platform across...
![[Campaign] Decathlon Thailand x Dentsu x Valentines](https://marketech-apac.com/wp-content/uploads/2026/04/Campaign-Decathlon-Thailand-x-Dentsu-x-Valentines.jpg)
Bangkok, Thailand – Decathlon Thailand has reworked the city’s familiar culture of flower gifting into a quiet public health prompt, in a campaign that trades sentiment alone for something more functional. The idea, developed with Dentsu Creative Thailand and Dentsu One (Bangkok) for Valentine’s...
Bangkok, Thailand – The Mall Group has launched a new retail and cultural showcase in Songwat, seeking to tap into Songkran-driven tourism and rising interest in experience-led commerce. The initiative, “KUDTHAI 2026”, debuted as a pop-up from April 9 to 12 at Lost in Songwat, coinciding with Songkran,...
Hong Kong – Sunkist® Growers, the California-based citrus cooperative, has launched the Sunkist Joocies Party, a limited-time pop-up at K11 Art Mall in Hong Kong, turning citrus into a seasonal fashion-inspired accessory. As part of the activation, Sunkist introduced a blind box collection of citrus-themed...
Manila, Philippines – Creative agency GIGIL showcased an AI-powered coffee installation that adjusted brews based on users’ eye bags at a technology and business conference in the Philippines, as part of an activation designed to highlight its innovation capabilities. Through its tech and innovation...
Hong Kong – Colgate has launched a new immersive campaign for its Colgate Optic White® brand, transforming the popular Tsim Sha Tsui café ‘HOW to Live Well’ into a Colgate Optic White® Dental-Grade Teeth Whitening Lab. Running from 11 April to 11 May 2026, the pop-up aims to introduce consumers to the...
Hong Kong – Café de Coral has partnered with dentsu Hong Kong to deliver a brand-led activation at CON-CON HONG KONG 2026, the city’s premier crossover IP festival held on April 4–5 at AsiaWorld-Expo. dentsu Hong Kong supported the rollout of Café de Coral’s “Hong Kong Flavour is a Must” platform through...
Bangkok, Thailand – In Bangkok’s Siam Square, a 10-metre purple “Lucky Cat” is drawing crowds—and attention to what Thailand’s cats are actually eating. WHISKAS, a Mars Petcare brand, has installed the oversized statue as part of a campaign linking feline nutrition to a familiar symbol of good fortune...
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)