Tag: activation
Bangkok, Thailand – Nescafé has launched a music-led marketing campaign to support the reformulation of its Nescafé Blend and Brew Rich Aroma product, alongside a consumer activation set to take place at Rajadamnern Stadium later this month. Called “More, So You Can Go All Out,” the campaign positions...
Singapore – StarHub has collaborated with TBWA\Singapore on an on-ground activation taking place on 7 and 8 March at Paragon along Orchard Road. The activation will offer visitors free matcha ice cream served in matching green cones, referencing StarHub’s signature brand colour. The concept draws on...
Hong Kong – Colgate has partnered with the Hong Kong Dental Association and Mannings to launch the city’s first TOTAL Periodontal Health Lab at the Atrium of Olympian City 2, offering residents professional gum screenings, expert consultations, and interactive activities aimed at promoting proactive...
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
Singapore – Global sleep wellness brand Heveya is marking World Sleep Month with a series of immersive experiences across Singapore, inviting residents to explore the benefits of restorative rest through guided sessions and experiential pop-ups. Anchored around World Sleep Day on 13 March, the month-long...
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
Singapore – Guinness is bringing an extended St Patrick’s Day celebration to Singapore, rolling out three weeks of pub-inspired activations culminating in a major street festival organised with Singapore River One. Running from late February to mid-March, the programme introduces “The Guinness Hangout”...
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
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