Tag: activation
U.S.A. – Coach has unveiled its Spring 2026 campaign, ‘Explore Your Story’, a global initiative shaped by insights from Gen Z and co-created with communities worldwide to celebrate storytelling, self-expression, and connection. Inspired by a renewed interest in long-form storytelling, the campaign...
Singapore – The Health Promotion Board has launched a new campaign with TBWA\Singapore to highlight excessive sodium consumption in Singapore, using striking visuals and public installations to encourage residents to reduce salt intake and rediscover authentic flavours. Titled “Salt Buries True Flavours”,...
Singapore – Global sleep wellness brand Heveya is marking World Sleep Month with a series of immersive experiences across Singapore, inviting residents to explore the benefits of restorative rest through guided sessions and experiential pop-ups. Anchored around World Sleep Day on 13 March, the month-long...
Indonesia – Canva has kicked off its first-ever Ramadan campaign in Indonesia, turning the curtains of more than 20 Jakarta warungs (local neighbourhood cafés and small eateries) into colourful, witty canvases that showcase the ease and joy of designing with Canva. During Ramadan, warungs and wartegs...
Singapore – The Asian Civilisations Museum has opened Garden of Senses: A Tea Reverie, a multi‑sensory exhibition that explores the cultural, social, and artistic significance of tea across Asia. Running from 28 January to 7 June 2026, the show was developed in partnership with international tea...
Singapore – Guinness is bringing an extended St Patrick’s Day celebration to Singapore, rolling out three weeks of pub-inspired activations culminating in a major street festival organised with Singapore River One. Running from late February to mid-March, the programme introduces “The Guinness Hangout”...
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
Manila, Philippines – Thousands of commuters across the Philippines were offered a free taste of Jollibee’s upgraded Yumburger at major transport hubs and shopping centres, with the revamped burger featuring a larger beef patty and additional dressing, while remaining priced at 45 pesos (USD $0.78)....
Singapore – Marina Bay precinct partners United Overseas Bank, Marina Bay Sands, and the Singapore Tourism Board, together with Disney Cruise Line, have unveiled a two-month precinct-wide activation culminating in a three-night fireworks sky show over Singapore’s skyline from 13 to 15 March 2026. Titled...
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
![[Rebrand] DDB Group x ALAB](https://marketech-apac.com/wp-content/uploads/2026/06/Rebrand-DDB-Group-x-ALAB.jpg)