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Tag: activation

DEL MONTE x ZOOTOPIA
Fresh Del Monte serves a ‘wildly’ fruity team-up with Disney’s Zootopia 2
Posted on October 7, 2025
by Sharona Nicole Semilla
United States – Fresh Del Monte Produce is joining forces with Disney’s Zootopia 2 in a global 360° campaign that brings a juicy dose of fun to produce aisles around the world.  Ahead of the film’s November 26, 2025 release, over 500 million co-branded banana stickers and pineapple tags are popping up...
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DUOLINGO BANGKOK
Duolingo brings viral mascot spectacle to Bangkok with first-ever language pavilion at ICONSIAM
Posted on September 22, 2025
by Sharona Nicole Semilla
Bangkok, Thailand – Duolingo has launched its first immersive pop-up in Thailand with the Duolingo Language Learning Pavilion at River Park, ICONSIAM.  Open from September 18 to 24, the campaign brings the app’s gamified learning approach to life through interactive experiences, cultural integration,...
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YEO'S SG60
Yeo’s SG60 activation campaign focused on bringing back nostalgic childhood games
Posted on September 4, 2025
by Sharona Nicole Semilla
Singapore — Singaporean food and beverage company Yeo Hiap Seng (Yeo’s) marked Singapore’s 60th anniversary with a three-day “Kampong Games” activation at One Holland Village, bringing back nostalgic childhood favourites such as chapteh, five stones, hopscotch, and more.  The activation, designed...
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Cathay Pacific launches retail-based brand activation in Australia
Cathay Pacific launches retail-based brand activation in Australia
Posted on August 15, 2025
by Teddy Cambosa
The initiative, created by experiential agency Curious Nation, coincides with the rollout of the airline’s updated Boeing 777-300ER cabins on services between Australia and Hong Kong.
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Yeo’s champions ‘kampong’ spirit with activation in celebration of SG60
Yeo’s champions ‘kampong’ spirit with activation in celebration of SG60
Posted on August 6, 2025
by Aliza Carmona
Food and beverage company Yeo Hiap Seng (Yeo’s) is championing the ‘kampong’ spirit through a festive activation, celebrating SG60 with a sense of community.
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Netflix brings Nevermore Academy experience and giant ‘Thing’ activation to Malaysia
Netflix brings Nevermore Academy experience and giant ‘Thing’ activation to Malaysia
Posted on August 4, 2025
by Teddy Cambosa
Open to the public until 17 August, the Nevermore Academy: Malaysia Campus invites visitors to immerse themselves in a darkly whimsical school experience.
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Grain unveils first-ever living kitchen experience in new activation via Anak, This Humid House
Grain unveils first-ever living kitchen experience in new activation via Anak, This Humid House
Posted on July 30, 2025
by Teddy Cambosa
Through a series of multisensory exhibits, attendees explored how Grain has shaped its distinct approach to food, grounded in bold experimentation with ingredients, flavours, and international cuisines. 
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Dentsu Malaysia, Marrybrown supports mosque volunteers in Hari Raya Aidiladha activation
Dentsu Malaysia, Marrybrown supports mosque volunteers in Hari Raya Aidiladha activation
Posted on July 23, 2025
by Aliza Carmona
Dentsu Malaysia and restaurant chain Marrybrown have kicked off a community-centric activation in celebration of Hari Raya Aidiladha.
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Klook dispenses joy from vending machine in latest activation via TSLA
Klook dispenses joy from vending machine in latest activation via TSLA
Posted on July 4, 2025
by Aliza Carmona
Travel and experience platform Klook has unveiled a travelling ‘Joy Dispenser’ in an offline activation with The Secret Little Agency (TSLA).
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Netflix takes Malaysians to a trip to memory lane with latest ‘Squid Game’ exhibit
Netflix takes Malaysians to a memory lane trip with latest ‘Squid Game’ exhibit
Posted on July 1, 2025
by Teddy Cambosa
The exhibit opened on Friday with a striking visual spectacle: 50 Pink Guards marching in formation alongside Young-hee and Chul-su, the towering, sinister dolls who have become symbols of the franchise.
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