Tag: stock footage

Sydney, Australia – This is probably what one would call a “plot twist” – everyone’s beloved stock images and videos collection Shutterstock has now extended its brand to launch an end-to-end custom creative services for brands called Shutterstock Studios. 

The new creative division will offer brands custom, high-quality content matched with production tools and services at scale. Services will provide data-driven content strategy, full-scale production, brand storytelling, and amplification. 

With Shutterstock’s network boasting of over 1 million contributors in photography, cinematography, and production across 100 countries, the new studios aims to provide custom content across various creative storytelling measures, from brand storytelling, full production services, creative ideation, storyboarding, script writing as well as talent booking, influencer management and post-production.

“The launch of Shutterstock Studios is a milestone moment for our company. Through our talented global network of photographers, cinematographers, and contributors who provide an unending catalog of premium content, we’re able to build this global production studio and expand our services,” said Shutterstock CRO Jamie Elden.

Alongside the service launch, Shutterstock also announced the service’s head of global production, Aiden Darné. Prior to his new appointment, he was senior vice president of production at Vice Media Group and vice president of production at Viacom, a mass media conglomerate.

“I’m thrilled to join Shutterstock at such an exciting time for the company, since now more than ever, there is huge demand for a global production infrastructure that’s underpinned by a hyper local point of view. Shutterstock Studios is uniquely positioned to succeed within this marketplace with it’s vast and varying global network of contributors and creatives. It has a bright future and I’m honored to have been brought on to build out Shutterstock’s best in class production offering,” Darné said. 

Elden commented, “Under the helm of our new Head of Global Production, Aiden Darné, we’re looking forward to creating innovative content to all of our valued partners, brands, agencies and entertainment industry.”

Sydney, Australia – Global stock photography and footage provider Shutterstock has announced  the addition of “Editorial Video” in their growing stock library, with more than 250,000 user-generated content (UGC), live and archive footage from various subjects, ranging from entertainment, sports, current affairs, and fashion.

With partners such as Critical Past, Celebrity Footage, ViralHog, epa and London Entertainment, the Editorial Video library ensures a much more diverse portfolio for Shutterstock, which has now over 50 million photos in stock.

“We’ve long valued our partnership with Shutterstock and being able to contribute our photographs to their amazing, robust catalogue of high-quality photos in their database,” said Julia R. Arévalo, president and CEO of epa.

Unlike previous offerings from Shutterstock, the newest service has simplified its licensing service, which allows users to avail license of stock footage per clip, as opposed to the conventional per second or format licensing.

With forecasts stating that by 2022, 82% of consumer digital consumption will be more focused on online videos, the company hopes to use this medium to expand consumer demand.

“With the expansion of our editorial content into video, we will continue to service our partners across global networks, production companies and studios. We continuously strive to give our customers around the world more flexibility in how they access best-in-class content to create stunning, high-quality creative that will propel their stories forward in unique and fresh ways,” Candice Murray, VP Editorial at Shutterstock stated.