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ZALORA has tapped digital marketing agency Bray Leino Splash to enhance the user experience of its Community Influencer Program.
Singapore – Coca-Cola has relaunched its ‘Share a Coke’ campaign, updating the well-known initiative with a focus on digital integration and personalisation aimed at connecting with a new generation of consumers. The Share a Coke campaign returns with a refreshed focus on digital integration and localised...
The rebrand also aims to enhance PPURPOSE’s direction by creating meaningful experiences in today’s fast-moving temporal world, setting a new bar for creativity in PR.
While sentiment on the DOT campaign was measured as being ‘positive’, Meltwater also pointed out that a large chunk of the positive sentiment across social media can be attributed to posts made by influencers and local personalities.
The inaugural episode of the interview series features Aaron Brooks of Vamp and Pauline Linton of Adobe sharing their insights on influencer marketing.
The latest webinar in partnership with Vamp explores the various trends and opportunities in the influencer marketing space, including how to navigate the growing content creator economy.
In his presentation, Vamp co-founder Aaron Brooks shared key trends and practical tips on how influencer marketing can empower brands in 2023.
We pooled industry leaders in one virtual floor to discuss how brands can win in the influencer marketing game this 2023.
MARKETECH APAC has partnered with influencer marketing platform, Vamp, to lead this very important conversation for brands and marketers.
While the role of content continues to expand, the need for self-regulation, transparency and accountability in content creation by all parties is highly crucial to ensure that the content landscape in Malaysia is a truly dynamic, progressive and a safe one for all.
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