Singapore – TikTok, Instagram, and WhatsApp shops are preferred by Southeast Asian (SEA) consumers due to convenience, a new report from martech company Netcore Cloud recently revealed.
While TikTok shop use is in the lead, Instagram and WhatsApp shops show a rise in consumer preference with 90% of respondents applauding its convenience.
In addition, 70% of chief executive officers plan on augmenting product personalisation through generative artificial intelligence (Gen AI) investments. The initiative is in response to the rising demand for personalised shopping experiences. According to the report, consumers want their product recommendations to be more relevant.
“As the Southeast Asian e-commerce market grows, personalisation and innovation remain critical for brands aiming to differentiate themselves. Gen AI is at the forefront of this transformation, empowering brands to create more immersive, tailored consumer experiences. This report outlines essential strategies for marketers to stay competitive and capture the opportunities presented by this dynamic market,” Saket Kumar Jha, chief revenue officer of emerging markets at Netcore Cloud, said.
