Publicis Groupe acquires Inter Pariwara Global and iLab Indonesia to scale Spark Foundry

Indonesia – Publicis Groupe Indonesia has announced the acquisition of Inter Pariwara Global and iLab Indonesia in a move aimed at strengthening its position in the Indonesian market. The two agencies will be integrated under the Spark Foundry Indonesia banner, expanding the Groupe’s local capabilities and market presence.

Inter Pariwara Global and iLab Indonesia bring media expertise across both global and local client portfolios, along with a combined workforce of about 150 employees.

Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia, commented, “Indonesia is one of the most important and high-potential markets in Southeast Asia, and this acquisition reflects our continued commitment and optimism for its future at a time when much of the industry seems focused on divestment. This allows us to combine deep local expertise with the full power of our global capabilities in data, technology and innovation. Together, we are building a stronger, more future-ready offering for our clients.”

The transaction remains subject to customary closing conditions.

The acquisition adds to Publicis Groupe’s ongoing investments in data and identity platform Lotame, influencer marketing firm HEPMIL, and its artificial intelligence initiatives, including an APAC AI Hub developed in partnership with the Singapore Economic Development Board.

Publicis Groupe continues to report strong performance in Southeast Asia and was ranked number one for new business momentum in Indonesia by COMvergence.