Marketing Featured Southeast Asia

OTS Holdings launches new plant-based, ready-to-eat food brand ‘ANEW’

Singapore – Food manufacturing group OTS Holdings has launched a new plant-based, ready-to-eat food brand ANEW, which aims to deliver quality, nutrition, and convenience to consumers with a taste of heritage, coupled with the tagline ’Better Food Forward’.

Developed by its in-house R&D team and manufactured in Singapore, the first product line-up from ANEW consists of three luncheon meat products that are inspired by the group’s popular luncheon meat products.

ANEW’s nutritional product features include non-GMO, cholesterol-free, trans-fat free, and no added preservative. Its luncheon meat products are sold in online stores and will be made available in major supermarkets across Singapore.

Bee Chip Ong, managing director of OTS Holdings, shared that increased awareness of environmental and sustainability benefits have been a key driving force for plant-based alternatives to become a growing part of consumers’ diet around the world.

“In addition, plant-based alternatives can also mitigate concerns of food security as the world’s population continues to grow. With ANEW, we see an opportunity to participate in the fast-growing plant-based foods market, where we want to be able to meet consumer’s expectations so that they can continue to enjoy their favourite food experience with our plant-based products based on our popular recipes,” said Ong.