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Category: APAC

Perry-Essig-TBWA-Asia
Perry Essig returns to TBWA\Asia as chief creative experience officer
Posted on July 12, 2022
by Jean Cabico
Perry Essig will be joining a team tasked with further deepening the collective’s creative vision to push the boundaries of brand experience.
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Bidmath-Vietnam-Rakesh-Singh
Bidmath names Rakesh Singh as new country manager for Vietnam, commercial head for APAC
Posted on July 12, 2022
by Jean Cabico
The appointment will see Rakesh Singh responsible for overseeing Bidmath's business growth in Vietnam and APAC markets.
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Pepsi-campaign-This-is-a-Pepsi-Home
Pepsi's new regional campaign captures authenticity of Gen Zs at home
Posted on July 8, 2022
by Jean Cabico
The new campaign by Pepsi, together with VaynerMedia, was all about capturing the way Gen Zs eat in the comfort of their homes.
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Meltwater-APAC-growth
Meltwater ramps up APAC growth with new business wins, enhanced capabilities
Posted on July 8, 2022
by Jean Cabico
Aside from winning premium accounts, Meltwater has also launched its enhanced TV & Radio (Broadcast Content) offering.
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Virtue-Fiona-Knight
Virtue elevates Fiona Knight to take newly-created role of head of account management for APAC
Posted on July 6, 2022
by Jean Cabico
As the new head of account management, Fiona Knight will be driving Virtue APAC's commercial and operational excellence.
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In a brave new world, trust is the most precious commodity in advertising
In a brave new world, trust is the most precious commodity in advertising
Posted on July 5, 2022
by MARKETECH APAC
Trust has always been essential to advertisers, but it’s now more important, and difficult to achieve than ever.
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PubMatic-and-AlikeAudience
PubMatic ties with AlikeAudience to offer sell-side audience targeting to media buyers in Indonesia
Posted on July 5, 2022
by Jean Cabico
The partnership with AlikeAudience aims to expand the reach of Connect, PubMatic’s differentiated audience solution.
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Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry
Bonsey Jaden, CUE Group introduce data-driven solution primed for retail industry
Posted on July 4, 2022
by Teddy Cambosa
RetailX, developed by CUE Group, is one of the latest solutions to be included as part of Bonsey Jaden’s 360 integrated approach to necessary digital transformation.
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Koren Wines appointed as Xero’s new MD for Asia
Koren Wines appointed as Xero’s new MD for Asia
Posted on July 4, 2022
by Teddy Cambosa
Koren Wines will lead the team in delivering continued success in Asia for Xero and helping to grow the customer base.
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ACE, piracy watchdog for entertainment, adds TH's True Visions as ally
ACE, piracy watchdog for entertainment, adds TH's True Visions as ally
Posted on July 1, 2022
by MARKETECH APAC
True Visions is one of the very first two Asia-based partners of the global coalition.
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