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Category: Technology

IAB-New-Zealand
IAB NZ’s pDOOH steering committee agree on new industry benchmark impression
Posted on January 24, 2022
by Teddy Cambosa
IAB New Zealand aims to use this new benchmark in a bid to be utilized for country-based DOOH suppliers activating inventory programmatically.
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Purebaby-Cheetah-Digital
Purebaby partners with Cheetah Digital to strengthen customer journey and loyalty
Posted on January 24, 2022
by MARKETECH APAC
In July 2018, Purebaby turned to Cheetah Digital, sat down and mapped out an entire customer journey to decide at exactly which touchpoints the retailer wished to interact with their customers. 
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First-Party Data
To drive optimal CX, businesses must leverage data strategies, first-party data
Posted on January 24, 2022
by Teddy Cambosa
According to data from Epsilon, over 60% of surveyed brands suffer from incomplete customer profiles relating to gaps in first-party data held on customers.
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Yogesh-Sehgal-Index-Exchange
Index Exchange to expand in SG, appoints Yogesh Sehgal as APAC platform partnerships director
Posted on January 21, 2022
by Teddy Cambosa
Yogesh Sehgal will be Index Exchange's first employee in Singapore, and he comes from Magnite.
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How data helps unlock new business revenue streams
How data helps unlock new business revenue streams
Posted on January 20, 2022
by MARKETECH APAC
How have organisations used data analytics to defeat adversity and generate revenue?
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Untitled design (4)
Siteimprove’s enterprise platform delivers 275% ROI
Posted on January 19, 2022
by MARKETECH APAC
According to the findings of the Forrester Consulting Total Economic Impact™ (TEI) global study, Siteimprove’s platform delivered a 275% ROI over three years for a composite organization.
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STG's-Trellix
Symphony Technology Group launches new extended detection, response provider, Trellix
Posted on January 19, 2022
by Jean Cabico
Trellix seeks to provide businesses with an accelerating technology innovation through machine learning and automation.
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Alida-and-Rybbon
CXM platform Alida ties with Rybbon for enhanced customer engagement
Posted on January 19, 2022
by Jean Cabico
The latest partnership between Alida and Blackhawk's Rybbon aims to provide clients with the ability to grow engagement.
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Verloop and Vonage partnership
Conversational AI Verloop.io announce partnership with global cloud provider Vonage
Posted on January 18, 2022
by Carlo Sarabia
Conversational AI platform Verloop.io has partnered with Vonage to deliver seamless management of multiple channels from a single platform.
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Hivestack-Programmatic-DOOH-Malaysia
Hivestack launches programmatic DOOH marketplace in Malaysia
Posted on January 18, 2022
by Teddy Cambosa
As part of the expansion into Malaysia, Hivestack has also signed some of the largest OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP)
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