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Category: Southeast Asia

Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Salesforce reveals AI agents platform to boost companies’ sales, marketing efficiency 
Posted on September 13, 2024
by Fatima Baduria
Unlike AI tools that depend on human requests, ‘Agentforce’ operates autonomously.  Its limitless digital agents can build and execute plans independently while still working within the company’s customised guardrails.
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bossjob-bus-ad
Bossjob rolls out bus ad campaign to enhance job search across Metro Manila
Posted on September 13, 2024
by Aliza Carmona
Bossjob, a chat-first career platform for professional recruitment, has unveiled a new bus advertising campaign, featuring nearly 100 buses travelling across Metro Manila to enhance job search accessibility and streamline hiring solutions for both job seekers and employers.
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New bill laying out legal measures on online advertising during elections introduced in SG
New bill laying out legal measures on online advertising during elections introduced in SG
Posted on September 13, 2024
by Teddy Cambosa
The bill was introduced to the Singapore Parliament on September, and seeks to amend the Parliamentary Elections Act 1954 (PEA) and the Presidential Elections Act 1991 (PrEA) to introduce new safeguards related to online advertising.
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AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
AIA’s ‘Rethink Healthy’ campaign in Indonesia aims to focus living healthier through daily activities
Posted on September 13, 2024
by Teddy Cambosa
The ‘Rethink Healthy’ initiative from AIA seeks to advance a new, more relevant, and inclusive notion of health for all. It promotes a more sustainable and all-encompassing approach to health and emphasizes routine tasks that, when completed consciously, can enhance health in a more comprehensive and...
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PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
PUMA launches SEA’s largest flagship store in Malaysia, unveils in-store experiences
Posted on September 12, 2024
by Fatima Baduria
Coinciding with this launch is the PUMAthon activation, a running track within the store open to all guests.
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ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
ZUS Coffee celebrates local roots in ‘Made in Malaysia’ campaign via Fishermen Integrated
Posted on September 12, 2024
by Fatima Baduria
While honouring its heritage, ZUS Coffee’s campaign encourages other homegrown brands to be proud of being made in Malaysia.
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jamie-lee-audi-sg
Audi Singapore names Jamie Lee as new general manager for marketing
Posted on September 12, 2024
by Aliza Carmona
Audi Singapore has announced the appointment of Jamie Lee as its new general manager for marketing, effective immediately.
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Loreal-Vietnam
WPP's Onefluence secures influencer marketing deal with L'Oréal Vietnam
Posted on September 12, 2024
by Aliza Carmona
L'Oréal Vietnam has selected WPP’s Onefluence as its full-service influencer marketing agency under a three-year retainer agreement, underscoring the beauty giant's dedication to leveraging brand advocacy as a strategic driver for business growth.
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GCash inks partnership with Toki to strengthen local collectibles market
GCash inks partnership with Toki to strengthen local collectibles market 
Posted on September 11, 2024
by Fatima Baduria
The GCash application will be integrated into the Toki platform, allowing convenience and payment security for its users.
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UOB Indonesia, Telkomsel team up for co-branded credit card
UOB Indonesia, Telkomsel team up for co-branded credit card
Posted on September 11, 2024
by Teddy Cambosa
The UOB Telkomsel Credit Card is tailored to complement the modern, connected lifestyle of today’s customers through a range of special benefits, from triple UOB Points for every IDR2,000 spent on Telkomsel Halo Bill Payment and Cinema XXI; as well as retail transactions in Dining, Fashion, Dept. Store,...
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