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Category: Southeast Asia

GoTo Group teams up with Microsoft for AI tool adoption
GoTo Group teams up with Microsoft for AI tool adoption
Posted on September 11, 2024
by Teddy Cambosa
GoTo’s move in integrating AI into the company’s workflow underscores its commitment to driving innovation while empowering its workforce to deliver impactful technology at scale. 
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SIRIM QAS International’s Merdeka campaign focuses on celebrating kindness and unity
SIRIM QAS International’s Merdeka campaign focuses on celebrating kindness and unity
Posted on September 11, 2024
by Teddy Cambosa
In line with this year’s Malaysia Madani: Jiwa Merdeka theme, the film conveys the heartwarming story of how Cikgu Yam’s simple acts of kindness and generosity over the years are still remembered by those around her. The film was directed by Wayang Works, with Nadiah Hamzah as the director. 
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Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Pos Malaysia introduces ‘Shop in Shop’ concept with launch of 36th new store
Posted on September 11, 2024
by Fatima Baduria
The new Pos Shop’s design features a post office within the store, a detail that transforms the retail experience of customers.
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F_N-dentsu-malaysia
Dentsu Malaysia named media agency of record for F&N Group
Posted on September 11, 2024
by Aliza Carmona
Fraser & Neave (F&N) Group in Malaysia has appointed dentsu Malaysia as its new media agency of record, following a highly competitive pitch.
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TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
TBWA\Singapore, Samaritans of Singapore team up to address stigma of suicide, encourage change in conversation
Posted on September 11, 2024
by Teddy Cambosa
The campaign is launched following World Suicide Prevention Day on September 10, and from 2024 to 2026 the theme is ‘Changing the Narrative on Suicide’ with the call to action ‘Start the Conversation’. This theme aims to raise awareness about the importance of reducing stigma and encouraging open conversations...
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MCMC addresses claims of ‘draconian’ measures on internet access restrictions
MCMC addresses claims of ‘draconian’ measures on internet access restrictions
Posted on September 11, 2024
by Teddy Cambosa
This follows after public outcry on MCMC’s initiative to restrict certain internet access, calling it ‘draconian’. For MCMC, they reiterated that Malaysia’s implementation of such measures is for the protection of vulnerable groups from harmful online content.
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Klook appoints The Secret Little Agency as creative partner for global brand work
Klook appoints The Secret Little Agency as creative partner for global brand work
Posted on September 10, 2024
by Teddy Cambosa
The Secret Little Agency’s remit includes the development of a global brand strategy for marketing and communications, conceptualisation of global brand platforms and campaigns, as well as mapping opportunities for future experience pillars. 
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KFC Thailand pays tribute to employees in celebration of 40th anniversary, Colonel Sanders’ birthday
KFC Thailand pays tribute to employees in celebration of 40th anniversary, Colonel Sanders’ birthday
Posted on September 10, 2024
by Fatima Baduria
As a tribute to its employees, KFC is releasing a yearbook highlighting the team’s efforts to support the company for 40 years.
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Ford Philippines welcomes Pedro Simões as new managing director
Posted on September 10, 2024
by Aliza Carmona
Ford Motor Company has announced the appointment of Pedro Simões as the new managing director of Ford Group Philippines, effective December 1, 2024.
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BeLive Technology, Star Live team up to provide celebrity-driven content for brands
BeLive Technology, Star Live team up to provide celebrity-driven content for brands
Posted on September 10, 2024
by Teddy Cambosa
It will see BeLive Technology elevate entire online shopping experiences, from a mere transaction to a must-attend online star-studded affair, bringing an end to the days of passive shopping.
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