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Category: Technology

data.ai-and-IAB-Tech-Lab
data.ai, IAB Tech Lab partner to establish 'trust' across mobile advertising landscape
Posted on April 8, 2022
by Jean Cabico
The partnership aims to provide the digital advertising industry with a list of Authorized Digital Sellers for Apps.
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APAC companies waste more than $137m in digital ad spend in Q1 2022
APAC companies waste more than $137m in digital ad spend in Q1 2022
Posted on April 8, 2022
by Teddy Cambosa
The data for the APAC report was collected using Next&Co’s proprietary media auditing tool Prometheus.
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Gupshup acquires conversational AI platform Active.Ai
Gupshup acquires conversational AI platform Active.Ai
Posted on April 8, 2022
by MARKETECH APAC
This comes after Gupshup recently unveils its rebranding. 
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Sitecore-updated-product-offerings
DXP Sitecore officially beefs up tech off quartet of acquisitions
Posted on April 8, 2022
by Jean Cabico
The integrations of Boxever, Four51, Moosend, and Reflektion are now reflected in Sitecore's new business streams.
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Mobile marketing Adjust launches new advanced analytics solution
Mobile marketing Adjust launches new advanced analytics solution
Posted on April 7, 2022
by MARKETECH APAC
Adjust Datascape is designed to deliver business-critical KPIs and performance metrics faster and easier.
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InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
InMobi, Anzu announce preferred programmatic in-game ad partnership for APAC
Posted on April 6, 2022
by Teddy Cambosa
InMobi can now provide its advertisers with direct access to Anzu’s premium mobile programmatic inventory across the globe.
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MullenLowe Treyna unveils ViVYD hybrid-experiences platform
MullenLowe TREYNA premiers latest offering for hybrid experience creators
Posted on April 5, 2022
by Carlo Sarabia
MullenLowe TREYNA has unveiled their newest offering, ViVYD. ViVYD is a feature-rich, Filipino-built, hybrid-experiences platform.
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Yahoo elevates John McNerney, Dan Richardson to new APAC leadership roles
Yahoo elevates John McNerney, Dan Richardson to new APAC leadership roles
Posted on April 1, 2022
by Teddy Cambosa
The new APAC leadership appointments at Yahoo target bolstering its ad and omnichannel offerings in the regional market.
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Anzu closes US$20m in funding, targets continued dev’t of in-game ad platform
Anzu closes US$20m in funding, targets continued dev’t of in-game ad platform
Posted on March 31, 2022
by Teddy Cambosa
The funding round by Anzu will be used to continue its work as a global in-game advertising platform.
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Dylan-Robinson-PubMatic-Country-Manager-ANZ
Adtech veteran Dylan Robinson joins PubMatic as country manager of ANZ
Posted on March 31, 2022
by Jean Cabico
The latest appointment will see Dylan Robinson leading PubMatic's ANZ operations, driving its focus on BVOD.
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