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Category: Technology

Alida in Sydney
Alida to launch data centre in Australia
Posted on April 14, 2022
by MARKETECH APAC
The new Sydney data centre, which will cater Australian and New Zealand customers, enables an increase in data performance and speed in these regions.
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Only 26% of global marketers are confident of their audience data
Only 26% of global marketers are confident of their audience data 
Posted on April 13, 2022
by Teddy Cambosa
The study from Nielsen is despite the fact that the survey noted that 69% of marketers believe first-party data is essential for their strategies and campaigns.
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Smart Visita Iglesia QR CODE
Smart launches digital program to enhance visitation of Cebu churches this holy week
Posted on April 13, 2022
by Carlo Sarabia
Smart’s new digital tourism program ‘Panaw sa Pagtuo’ is accompanying in-person and virtual pilgrims in Cebu with their Holy Week traditions with helpful tourism and historical facts.
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The Trade Desk launches first Indian market engineering hub in Bengaluru
The Trade Desk launches first Indian market engineering hub in Bengaluru
Posted on April 13, 2022
by Teddy Cambosa
The Trade Desk has announced the launch of its first market engineering hub in India, located at the city of Bengaluru.
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Emplifi-ShopStream
CX platform Emplifi launches new one-to-many live shopping experience, ShopStream
Posted on April 13, 2022
by Jean Cabico
With ShopStream, brands and retailers can broadcast to unlimited audiences, while drawing in shoppers for one-on-one guidance.
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Startup intelligence company Flipidea rebrands as roiquant
Startup intelligence company Flipidea rebrands as roiquant
Posted on April 13, 2022
by Teddy Cambosa
Flipidea has announced its rebranding endeavour as roiquant, in a bid to better position its brand in helping founders build strong competitive business.
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Pismo-and-OneConnect
Pismo expands to SEA, partners with TaaS provider OneConnect
Posted on April 12, 2022
by Jean Cabico
This latest partnership with Pismo will enable OneConnect to offer SaaS-based core banking solutions suitable for smaller banks.
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Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Tremor International, Comscore team up to deliver programmatic CTV audience engagement
Posted on April 11, 2022
by Teddy Cambosa
Both clients of Comscore and Tremor International will be able to leverage cookie-free pre-bid audience targeting across desktop, mobile and CTV.
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Moving-Walls-and-GroupM-Malaysia
GroupM partners with Moving Walls for DOOH capabilities amongst agencies
Posted on April 11, 2022
by Jean Cabico
The partnership with Moving Walls will enable clients of GroupM agencies to leverage Moving Audiences Plus.
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IAS-and-SCMP-Magazines
SCMP Magazines integrates IAS’ Publisher Optimisation Solutions
Posted on April 11, 2022
by Jean Cabico
By activating IAS Publisher Optimisation solution, SCMP Magazines will be able to improve its ad inventory’s viewability.
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