Category: Marketing
David Haddad had previously come from a similar CEO position for media agency IPG Mediabrands. With his new role at Unruly, he is expected to drive the video ad platform's cross-channel screens.
Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.
Creative agency DRUM will be extending its services to APAC, which is specialized to provide branded content with cultural impact.
Global superstars BTS' latest music release is with Hyundai's new electric vehicle brand, IQNIQ.
The top five stories that made heads turn this month in marketing and tech.
As the company behind Jobstreet, SEEK Asia's appointment of Peter Bithos comes at an important time when thousands are losing employment.
International vehicle brand Rolls-Royce has decided to take action on its growing younger consumers, revamps the brand visuals for a more modern and edgy feel.
Stella Berry, Regional Business Director at Adludio shares about revenge shopping and what to expect from luxury shopping experience in the new normal.
As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.
Get to know Jasrita Dhir as she shares her passion for cause-based marketing and her career journey in healthcare services in India.
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