Category: Global
By integrating Ptarmigan's specialized media and marketing solutions designed for financial services brands, Omnicom will benefit from its expertise in the industry.
After reviewing the process, iProspect was chosen because of its strategic acumen, originality, data-driven methodology, and track record of results.
Through the contract, Eagle Eye's AIR platform will aid in enhancing Morrisons loyalty programme, which allows customers to benefit from exclusive prices and earn points on selected products in store, online and on fuel.
The partnership between Storyblok and Semrush is designed to help marketers save time by taking control of SEO in marketing campaigns during the content creation process.
The acquisition has been approved by the U.S. Bankruptcy Court for the Southern District of New York, with the total purchase to be in the form of a credit bid for substantially all of the company's assets.
The combination of DoubleVerify’s proprietary attention signals and Scibids’ AI-powered ad decisioning enables advertisers to identify the best-performing inventory that maximises business outcomes and advertising ROI.
Leveraging Criteo's innovative AI technology, which analyses real-time commerce signals, advertisers can target potential buyers across multiple channels, devices, and periods of their purchasing journey by integrating these audiences with a premium inventory.
The new offering enables publishers to integrate directly with the Yahoo DSP, enhancing scale and increasing win rates on valuable and trusted inventory, which results in a greater share of working media dollars to publishers and improved performance for advertisers.
The adtech company has previously provided advertisers with measurement tools that include viewability and invalid traffic for placements across Facebook and Instagram.
The research notes that 53% of consumers trust AI-generated content for financial planning, 67% for medical diagnosis, and 66% using generative AI tools for seeking advice from in terms of personal relationships or life and career plans.
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