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Category: East Asia

LG SIGNATURE Olivia Palermo
LG SIGNATURE taps global style icon Olivia Palermo for digital campaign
Posted on September 15, 2020
by MARKETECH APAC
As LG SIGNATURE targets to reach millennials, the brand gets style icon Olivia Palermo onboard who’s built a substantive following among the youth.
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Towngas youtube
Hong Kong-based flame cooking school Towngas Cooking Centre brings lessons to YouTube
Posted on September 11, 2020
by MARKETECH APAC
The culinary school which promotes flame cooking now has its own YouTube channel to feature cooking lessons demoed by celebrity chefs.
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About half of total APAC data center investment in 2020 is from Hongkong
Posted on September 1, 2020
by MARKETECH APAC
Investment into data centers in APAC has been on the rise, and for 2020, more than half of transaction volume is credited to Hong Kong's investments.
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Hyundai partners with BTS, releases new song "IONIQ: I'm On It"
Posted on September 1, 2020
by MARKETECH APAC
Global superstars BTS' latest music release is with Hyundai's new electric vehicle brand, IQNIQ.
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Movado_Li
Swiss brand Movado taps Chinese musician Ronghao Li as newest global ambassador
Posted on August 17, 2020
by MARKETECH APAC
Ronghao Li will appear in the brand's global ad campaign, bearing the tagline, "Mastering your time in your way."
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pexels-pixabay-265087
China-based iClick announces upgrade of ad campaign management tool
Posted on August 14, 2020
by MARKETECH APAC
China-based enterprise solutions iClick releases update of ad campaign management tool iActivate, which is said to work in tandem with the company's tracking solution.
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TCP Group unveils new Red Bull campaign, “Ni Zhen Niu” in China
Posted on August 13, 2020
by MARKETECH APAC
TCP Group introduces new Red Bull drink in China, launches 'Ni Zhen Niu" campaign, with 'Going Beyond," and 'Limitless Potential" as its central message.
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Dr. Bankee Kwan, Pricerite Group & William Yeung, HKBN Co-Owner and Executive Vice-chairman
Pricerite Group and HKBN enter a strategic business partnership
Posted on August 6, 2020
by MARKETECH APAC
This strategic partnership allows the broad customer base of the two companies to enjoy a great number of premium offers.
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