Category: East Asia
China – LUX, together with VML Singapore, has unveiled a new campaign that challenges deep-rooted naming traditions in China—encouraging women to reclaim their identity by creating meaningful, modern names that celebrate who they truly are. As part of the campaign, LUX and VML Singapore launched ‘Reclaim...
Japan – Apple has unveiled ‘Last Scene’, a 27-minute short film shot entirely on the iPhone 16 Pro, spotlighting the device’s advanced camera features through a cinematic blend of time travel, drama, and heartfelt storytelling. Directed by Cannes Palme d’Or winner Hirokazu Kore-eda, the short film marks...
Hong Kong – The South China Morning Post (SCMP) has launched ‘Morning Studio Amplified’, a new advertising solution that extends branded content created by its in-house team to external platforms, including connected TV, digital outdoor displays, and YouTube. Kevin Huang, chief operating officer at SCMP,...
Hong Kong – Moroccan coffee brand Bacha Coffee has opened its first full-concept location in Hong Kong, marking its debut at Harbour City with a flagship offering over 200 varieties of 100% Arabica coffee and traditional coffee service. Spanning 2,500 square feet and overlooking Victoria Harbour, Bacha...
Japan – Accenture has announced its agreement to acquire Yumemi, a Japan-based digital services and product provider, in a move that will significantly boost its ability to rapidly design and launch innovative digital products at scale for clients. Founded in 2000, Yumemi has developed a wide range of...
Hong Kong – Lee Kum Kee has teamed up with creative agency Grey Hong Kong to launch its first-ever instant noodle line — a bold debut into the instant food category, backed by a campaign that injects journalistic flair into the world of cup noodle advertising. Best known for its sauces and heritage in...
South Korea – Heineken has teamed up with LePub Singapore to launch a bold new campaign in South Korea, introducing staff-free, self-service ‘Trust Bars’ that let football fans enjoy UEFA Champions League matches and fresh pints at any hour—even in the early morning. Called ‘Trust Bars’, the concept...
South Korea—TBWA Media Arts Lab (MAL), Apple’s dedicated global creative agency, has announced key leadership changes in its Seoul office, with the appointment of Minah Lee as managing director and the promotion of Youji Noh to executive creative director. As the new MD of MAL Seoul, Lee will report...
Over the course of the day, members of the public can visit the installation and take home a copy for free.
Creative agency TBWA Hong Kong has named Ida Mak as its new general manager.
