Category: Global
As part of its ongoing data transformation, the travel company will use the CDP to create a personalised ecosystem and improve the digital experience.
OpenAI's ChatGPT has already been fully integrated into the company's suite of fully modular software solutions. By enabling marketers to integrate Generative AI capabilities into their Sitecore-driven marketing technology stack, this new feature, powered by Microsoft Azure OpenAI Service, improves efficiency,...
The Sprinklr AI+ platform provides generative AI capabilities for use across various business functions with strict governance and security standards. This integration enables users of Sprinklr to improve productivity and user experiences by fusing Vertex AI models with Sprinklr's own AI.
Data from the report indicates that 30% of CMOs prioritize strengthening customer relationships, while 28% focus on engaging with changing audiences, responding to evolving consumer behavior, representing diverse audiences, and adapting to new technology.
Patrick Béhar has been appointed as the new global CEO of Kantar Media, a division of Kantar Group Holdings,which will take effect in September 2023. He will be in charge of a company that conducts media research and audience measurement on a global scale in this capacity.
Let's acknowledge that there's a lot we still don't know. Embrace the potential of testing new contexts, as this allows us to tap into users in unexpected environments. A/B testing across different contexts yields valuable insights into which environments fuel outcomes and efficiencies.
HubSpot AI, as well as the new Sales Hub features, will be aiming to leverage generative and predictive AI to assist clients on their own customer acquisition and communications journeys.
L’Oréal announces its new two key appointments for the global consumer products division.
Adrien Koskas is appointed as the new general manager of L'Oréal's consumer products division (CPD) in the SAPMENA region and Manashi Guha as managing director CPD, for L'Oréal UK and Ireland.
In a blog post by Jason Fournier, director of Android consumer brand management, the ‘bugdroid’ — the face and most identifiable element of the Android robot — now appears with more dimension, and a lot more character.
This solution allows TrafficGuard to detect and categorize invalid traffic, generated by Google's Performance Max AI wrongly recognising the ‘positive’ signals from illegitimate traffic, and optimizing towards these ‘users’.
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