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Category: APAC

Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Dentsu Next debuts AI marketing solutions pair Mixer and Lucie
Posted on July 10, 2023
by Teddy Cambosa
Both solutions aim to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
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Adtech Tyroo announces expansion of services to emerging APAC markets
Adtech Tyroo announces expansion of services to emerging APAC markets
Posted on July 10, 2023
by Teddy Cambosa
By entering these territories, the company aims to offer its array of technology solutions to local businesses, fuelling their growth and fostering success.
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Overwhelming majority of APAC marketers welcome sunsetting of third-party cookies: report
Overwhelming majority of APAC marketers welcome sunsetting of third-party cookies: report
Posted on July 6, 2023
by Teddy Cambosa
Furthermore, around 92% of marketers surveyed in APAC are already collecting zero-party data, primarily through surveys (58%), social media polls (52%), and email campaigns (51%).
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State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully.
State of click-worthy programmable emails: Actionable insights from the SEA marketing leaders on how to engage meaningfully
Posted on July 4, 2023
by Teddy Cambosa
In today's competitive landscape, programmable emails have emerged as a vital tool for brands in terms of communicating personalised communications with their users.
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SeenThis, Adform announce partnership to continue drive on carbon-efficient campaigns
SeenThis, Adform announce partnership to continue drive on carbon-efficient campaigns
Posted on July 3, 2023
by Teddy Cambosa
In addition, Adform and SeenThis collaborate with Scope3 in their joint mission to help to devise best-in-industry approaches to enabling the reduction and measurement of carbon emissions when delivering display advertising. 
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Mastercard
Mastercard launches concept restaurant alongside F&B group LUBUDS
Posted on June 30, 2023
by Teddy Cambosa
The LUMA complex also houses multiple spaces: an elegant, intimate dining room that seats up to 60 people, a cocktail bar, a dedicated art space, and a breezy balcony overlooking Hong Kong’s spectacular skyline.
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Oddie Randa appointed by Gushcloud International as the region's managing director for APAC.
Oddie Randa appointed by Gushcloud International as the region's managing director for APAC
Posted on June 29, 2023
by MARKETECH APAC
All country managers in the APAC will now report to Randa, who will work together with them to identify and develop new income opportunities in the creator and influencer marketing industry.
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Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Eve Solomon appointed as Outbrain's APAC managing director for publisher business development
Posted on June 29, 2023
by MARKETECH APAC
Solomon will also take on the duty of building the development of Outbrain's APAC supply business as part of her new role. She will accomplish this by establishing alliances with current, credible publishers.
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A.S. Watson, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
A.S. Watson Group, Amorepacific sign agreement to bring more K-beauty to consumers in Asia
Posted on June 28, 2023
by Teddy Cambosa
According to Malina Ngai, CEO of A.S. Watson Asia and Europe, its partnership with Amorepacific started out in 2019, and have expressed great interest to take this partnership to new heights.
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Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Around 61% of APAC consumers use various money-saving tricks while grocery shopping: report
Posted on June 28, 2023
by Teddy Cambosa
According to the report, 57% of the respondents are actively seeking out items for which there is an offer or promotion available, and 47% are much more aware of items on sale or promotion.
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