Category: APAC
Over 10,000 digital talents from Singapore, Malaysia, and Indonesia, including students, developers, and entrepreneurs, will collaborate to create chatbot solutions on the WhatsApp Business Platform.
Singapore – Foodpanda has recently introduced a pick-up feature in its grocery delivery service pandamart. This allows customers to conveniently collect their groceries themselves, providing them with increased options and flexibility in receiving their orders. Although the feature is currently available...
Last quarter, advertisers threw away $77.1m from their ad spend budgets, which represents an average of 40% wastage across total audited media spend, compared to more than $104 million between January and March 2023.
The survey found that 58% of respondents were unsure where they could redeem their loyalty points, while 56% were unaware of the value of their accumulated points.
Australia – Attention measurement and optimisation platform Playground xyz has announced a partnership with global adtech PubMatic. Said partnership aims to allow advertisers to create bespoke, high-attention marketplaces within the sell-side platform. Playground xyz’s attention intelligence platform...
Titled “The Future of Customer Engagement: Harnessing the Power of AI”, the webinar aims to impart valuable insights to marketers to harness the full potential of AI and stay ahead in the ever-evolving landscape of customer engagement.
To address concerns regarding data ownership and the impact on confidential research data and PI information, earlier this year OpenAI developed a proprietary AI research assistant utilising the ChatGPT algorithm.
Australia – Hotwire Global Communications, the global technology communications and marketing consultancy, has taken a significant step towards its presence in the Asia Pacific (APAC) region by fully integrating GetIT, a top B2B technology marketing agency. This integration follows Hotwire’s acquisition...
By leveraging Azerion’s exclusive ad formats and proprietary SSP in conjunction with Flashtalking’s diverse data inputs, advertisers can now deploy dynamic creative across high-impact, standard display, video, and gaming environments through managed services and programmatic buys, at scale.
This collaboration between Coca-Cola and Riot Games marks the first time that Coca-Cola has partnered with a gaming company to create and release an all new flavor.
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