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Category: Global

Around 90% of organisations suffered at least one major cyberattack, with 83% having to pay ransom: report
Around 90% of organisations suffered at least one major cyberattack, with 83% having to pay ransom: report
Posted on October 12, 2023
by Brandon Yulolo
According to the report, more than half of the respondents paid at least $100,000, and every 1-in-11 paid a staggering $1 million or more.
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Majority of marketers worldwide see opportunity in long-term growth investments despite ongoing crises
Posted on October 12, 2023
by Aliza Carmona
Around 70% of marketing decision-makers worldwide are investing more than half of their budgets in long-term initiatives, with 78% remaining optimistic in the future regardless of ongoing crises, a study from GfK revealed.
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Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Xsolla acquires Lightstream, Rainmaker, and API.stream to empower creators and enhance content
Posted on October 12, 2023
by Brandon Yulolo
With the acquisition of Lightstream, Rainmaker, and API.stream, Xsolla will allow creators to go live within seconds via cloud streaming services, request free keys from game developers, participate in referral programs, create their branded web shops, and sell digital goods for games in Xsolla's po...
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Valtech makes new appointments to bolster leadership team in APMENA
Posted on October 12, 2023
by Aliza Carmona
Global business transformation agency Valtech has announced significant additions to its leadership team in the Asia Pacific, Middle East, and North Africa (APMENA) region to drive growth, with Ralf Zink as the new chief operating officer and Shannon Dix as managing director for Southeast Asia and C...
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Category pages gain most engagement on all pages, with 32.7% rate: report
Category pages gain most engagement on all pages, with 32.7% rate: report
Posted on October 11, 2023
by Brandon Yulolo
That being said, data from Contentsquare suggests actions for brands to take in order to prepare their sites for increased traffic and drive additional revenue.
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Adobe and Havas expand partnership with Adobe GenStudio integration
Adobe and Havas expand partnership with Adobe GenStudio integration
Posted on October 11, 2023
by Brandon Yulolo
The collaboration will enable all Havas agencies to leverage Adobe generative AI to deliver personalised customer experiences more efficiently. 
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Designer brand Paul Smith taps Storyblok’s CMS to future-proof e-commerce business
Posted on October 10, 2023
by Aliza Carmona
Designer brand Paul Smith has partnered with enterprise headless CMS Storyblok to modernise and future-proof its website and customer experience.
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Envato names Noelle Kim as new global chief marketing officer
Posted on October 10, 2023
by Aliza Carmona
Global online community for creative assets and tools, Envato, has announced the appointment of Noelle Kim as the new chief marketing officer to further support creatives worldwide through technology and innovation.
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What's NEXT: The programmatic supply chain for 2024
Posted on October 9, 2023
by MARKETECH APAC
Rather than thinking about the alphabet soup of company types, such as DSPs, DMPs, CDPs and SSPs, we should instead start thinking in terms of supply chain components.
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AS Watson highlights 180-year long heritage with latest brand refresh
AS Watson highlights 180-year long heritage with latest brand refresh 
Posted on October 9, 2023
by Brandon Yulolo
The refreshed brand direction aims to bring its 180 years of heritage to the forefront of the business with added vitality to propel the company towards achieving sustainable growth in decades to come.
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