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Category: Global

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Sprinklr announces integration of TikTok Video Shopping Ads in their platform to diversify ad formats
Posted on October 20, 2023
by Gian Japsay
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper's user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging...
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Companies, brands should resonate better with consumers on global challenges: report
Companies, brands should resonate better with consumers on global challenges: report
Posted on October 19, 2023
by Brandon Yulolo
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
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Google strengthens Android security with enhanced real-time scanning for app installs
Posted on October 19, 2023
by Aliza Carmona
Google has rolled out an enhanced real-time scanning feature for its malware protection and detection service, Play Protect, to detect potentially harmful apps during installs.
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Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Posted on October 19, 2023
by Brandon Yulolo
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
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UMG partners with BandLab to champion responsible AI use in music creation
Posted on October 19, 2023
by Aliza Carmona
Multinational music company Universal Music Group (UMG) and music creation platform BandLab Technologies have announced an industry-first strategic collaboration to promote responsible AI practices in music creation.
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We Are Social enhances innovation arm .XYZ with new leadership and broader scope
We Are Social enhances innovation arm .XYZ with new leadership and broader scope
Posted on October 19, 2023
by Brandon Yulolo
With We Are Social’s appointment, .XYZ will be led by Christina Chong, CEO of We Are Social Southeast Asia, and will expand the agency’s offering across future strategy, creative innovation and virtual production.
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Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH
Central de Outdoor, Adsmovil OOH taps Moving Walls to launch new data, automation platform for OOH
Posted on October 19, 2023
by Teddy Cambosa
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH, part of Adsmovil which runs an audience-first platform for programmatic buying for the Latin American market.
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WPP merges Wunderman Thompson, VMLY&R to form creative company VML
Posted on October 18, 2023
by Aliza Carmona
Multinational creative communications company WPP has announced the merger of two of its creative agencies, Wunderman Thompson and VMLY&R, to form creative company VML.
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Musk’s X rolls out ‘not a bot’ subscription service in PH, NZ
Musk’s X rolls out ‘not a bot’ subscription service in PH, NZ
Posted on October 18, 2023
by Teddy Cambosa
Aside from X Premium or Verified Organizations plans, the ‘not a bot’ offering costs US$1 annual fee for new users in New Zealand ($1.43 NZD) and Philippines (₱42.51 PHP).
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Microsoft officially acquires Activision Blizzard for US$69b
Microsoft officially acquires Activision Blizzard for US$69b
Posted on October 17, 2023
by Teddy Cambosa
In a public statement by Phil Spencer, CEO at Microsoft Gaming, he said that they will be intentional about inclusion in everything they do at Xbox – from their team to the products they make and the stories they tell, to the way their players interact and engage as a wider gaming community.
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