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Tag: Hong Kong

Cathay WKCDA Spirit of HK Livery main
Cathay partners with WKCDA to launch ‘Spirit of Hong Kong’ art aircraft livery celebrating local culture
Posted on March 11, 2026
by Aliza Carmona
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
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colgate hongkong oral  TOTAL Periodontal Health Lab at the Atrium
Colgate teams up with HK Dental Association and Mannings to launch city's first TOTAL Periodontal Health Lab
Posted on March 5, 2026
by Aliza Carmona
Hong Kong – Colgate has partnered with the Hong Kong Dental Association and Mannings to launch the city’s first TOTAL Periodontal Health Lab at the Atrium of Olympian City 2, offering residents professional gum screenings, expert consultations, and interactive activities aimed at promoting proactive...
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prudential hk VML campaign in the age of AI
Prudential HK’s new campaign highlights young role models redefining success in AI-driven world
Posted on March 4, 2026
by Aliza Carmona
Hong Kong – Prudential Hong Kong, together with VML, has unveiled a new integrated campaign that turns parental anxiety about AI into a conversation on opportunity, creativity, and future-ready children. Titled ‘Next-Gen’, the campaign responds to a joint survey with FuDan University, which found that...
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Philippe Guettat bluebell group ceo president main
Bluebell Group charts next chapter, names Philippe Guettat group president & CEO
Posted on February 27, 2026
by Aliza Carmona
Hong Kong – Bluebell Group, an Asia-based brand distributor and operator, has formalised its executive leadership team and permanently appointed Philippe Guettat as group president & CEO. Guettat’s appointment marks the next chapter for Bluebell, with a focus on operational excellence, accelerated...
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HK Express self love through travel main FI
HK Express unveils new regional campaign positioning travel as an act of self-love
Posted on February 27, 2026
by Aliza Carmona
Hong Kong – HK Express has launched its latest brand campaign, integrating the idea of self-love into its brand philosophy and encouraging people to use travel as a way to reconnect with themselves amid the accelerating pace of city life. The campaign, “Self-Love through Travel”, centres on three creators...
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Balancing momentum and memory: Inside the creative process of Hong Kong Seven’s new global campaign for 50th anniversary
Balancing momentum and memory: Inside the creative process of Hong Kong Seven’s new global campaign for 50th anniversary
Posted on February 26, 2026
by Teddy Cambosa
Done alongside Handl Media and Yellow Door Studio, the campaign features a unifying story that celebrates and gives back to fans, teams, and partners.
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Thought Leadership - Terence Ling From tradition to trend What marketers need to know about Hong Kong consumers in the Year of the Horse
From tradition to trend: What marketers need to know about Hong Kong consumers in the Year of the Horse
Posted on February 26, 2026
by MARKETECH APAC
Cheap no longer cuts it. Loud doesn’t mean meaningful. And human experience is everything. As Lunar New Year 2026 has shown, the way people in Hong Kong are shopping, gifting, and gathering is changing. Where hefty price tags and flashy gifts once dominated, tradition ruled and status mattered, behaviour...
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Minor  food international IPO
Minor International eyes Hong Kong listing for food business amid growth drive
Posted on February 24, 2026
by Aliza Carmona
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
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chow tai fook jewellery flagship store hong kong
Chow Tai Fook Jewellery opens first flagship store on Canton Road in Hong Kong
Posted on February 16, 2026
by Aliza Carmona
Hong Kong – Chow Tai Fook Jewellery has opened its first flagship store, expanding its product range and introducing a lifestyle offering as part of the company’s broader brand transformation strategy. Located on Canton Road in Tsim Sha Tsui, a key luxury retail district in Hong Kong, the store opened...
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0212 Playboy UTG
Playboy enters joint venture with UTG for China operations in US$122m agreement
Posted on February 12, 2026
by Melissa Reyes
Hong Kong – Playboy has entered an agreement with United Trademark Group (UTG), a consumer brands operator in the Greater China area, to sell 50% of its business in China, Hong Kong, and Macau for US$122m.  Under the agreement, Playboy will receive US$45m payable over two years for UTG’s 50% stake in...
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