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Category: ANZ

This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
This ‘open letter’ from UK mouthcare brand Waken wants Aussies to break perceptions on dental products being ‘ugly’
Posted on May 3, 2023
by Maureen Basa
Waken Mouthcare's six-month campaign with WiredCo. aims to position the brand as a challenger to disrupt the dental care supermarket aisle.
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Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters
Sportsbet personifies inner workings of betting tracker through an ‘imaginary’ headquarters 
Posted on May 2, 2023
by MARKETECH APAC
The comical spot shows an ‘imaginary’ HQ where different ‘departments’ work together to keep tabs on the wagering stats. 
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Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Australian sauce brand Leggo’s celebrates Aussie’s ‘contentious’ ways of making Italian in new ad
Posted on May 2, 2023
by Maureen Basa
Titled ‘It's How We Do Italian’, Leggo's' campaign encourages the audiences to embrace all the creative ways Aussies do Italian
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Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Icon Agency bolsters gov’t relations offering through appointment of Benjamin Haslem
Posted on May 2, 2023
by MARKETECH APAC
The agency appoints one of the top public affairs specialists in the market, Benjamin Haslem, as its new director of media and public affairs.
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Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Jenni Ryall appointed as Bastion Transform’s group director for business development and strategy
Posted on May 2, 2023
by Teddy Cambosa
In her new role, Ryall’s focus will be on building out the media, tech, and content businesses for Bastion Transform.
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Think HQ makes three new senior hires to bolster growth
Think HQ makes three new senior hires to bolster growth
Posted on May 2, 2023
by Maureen Basa
Gumbleton, McCarron, and Ladson are expected to bring understanding of the unique requirements of Think HQ’s clients in the market.
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Growth agenda trumps first-party data strategy in brands’ priorities, reveals this Aussie study 
Posted on April 28, 2023
by MARKETECH APAC
The Australia-focused study showed that growth agenda is one of the top priorities for 78% of Australia-based digital and marketing leaders and their teams in the year ahead.
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Enigma appoints execs to newly created roles under new 'Property & Place'division
Enigma appoints execs to newly created roles under new 'Property & Place' division
Posted on April 28, 2023
by MARKETECH APAC
P&P was recently launched as Enigma looks to expand its client portfolio in the burgeoning property sector.
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SEO specialist agency makes two new hires to bolster strategy, growth
SEO specialist agency Megantic makes two new hires to bolster strategy, growth
Posted on April 28, 2023
by Maureen Basa
Jeremy Hanger and Rick Pantas' appointments are set to scale Megantic’s presence in the region, supplying much-needed expertise in SEO.
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Initiative onboards Paige Wheaton as new head of investment and partnerships
Initiative onboards Paige Wheaton as new head of investment and partnerships
Posted on April 27, 2023
by MARKETECH APAC
Wheaton brings 15 years of media experience to Initiative, beginning her career at Mediacom and spending time at several Australian independent media agencies.
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