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Category: Featured

Agency Leadership Decoded: McCann Worldgroup SEA’s Nick Handel on sustaining creative momentum
Agency Leadership Decoded: McCann Worldgroup SEA’s Nick Handel on sustaining creative momentum
Posted on February 7, 2025
by Fatima Baduria
Nick has been leading McCann Worldgroup SEA for four years. Throughout his leadership, he has prioritised how the agency promotes creativity, ensuring it is recognised and rewarded within the team.
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Claiming authenticity through uniqueness: How GLICO PH utilised UGCs to localise ‘Pocky Cha11enge’ campaign
Claiming authenticity through uniqueness: How GLICO PH utilised UGCs to localise ‘Pocky Cha11enge’ campaign
Posted on February 6, 2025
by Teddy Cambosa
The brand collaborated with Dentsu Creative Philippines and Dentsu X Philippines to execute this campaign through user-generated content (UGC) on TikTok. GLICO introduced the special day in coincidence with the popular 11.11 sales day in the country–a common occurrence amongst popular e-commerce pla...
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Emmanuel Cruz's on boosting Avon PH's omnichannel strategies through new leadership role
Emmanuel Cruz on boosting Avon PH's omnichannel strategies through new leadership role
Posted on February 5, 2025
by Teddy Cambosa
In an exclusive interview with MARKETECH APAC, Emmanuel shares that he will help accelerate Avon's online and offline retail expansion locally. 
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Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Agency Leadership Decoded: Naga DDB Tribal's Farrah Harith-McPherson on fostering a culture of growth and empowerment
Posted on February 3, 2025
by Teddy Cambosa
In her current role, Farrah shares that her leadership philosophy revolves around fostering a culture of collaboration, empowerment, and continuous growth. For her, this philosophy means leading by example—with empathy, authenticity, and a relentless focus on making a positive impact.
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Braze 2025 Webinar All Speakers 1
SEA marketing experts discuss the future of personalised customer engagement via webinar this February
Posted on January 30, 2025
by Aliza Carmona
MARKETECH APAC is hosting an exclusive webinar on 13 February 2025. Titled “What’s Next in Marketing: Customer Engagement in 2025,” the event aims to equip marketers with transformative insights and strategies to meet evolving customer expectations, craft personalised campaigns that resonate, and master...
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Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Agency Leadership Decoded: HAVAS Malaysia’s Nizwani Shahar on embodying a ‘creativity with purpose’ philosophy
Posted on January 27, 2025
by Teddy Cambosa
For our latest Agency Leadership Decoded, we spoke with Nizwani Shahar, chief executive officer at HAVAS Malaysia, to understand her leadership style within the agency.
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What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
What’s NEXT: FedEx’s Salil Chari on propelling SMEs to global markets through digital-first strategies
Posted on January 27, 2025
by Fatima Baduria
FedEx, a transportation, e-commerce, and business services provider, has made it its mission to empower SMEs through its operations.
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NEXT Awards
MARKETECH APAC’s newly launched ‘NEXT Awards’ to celebrate innovation, excellence in marketing industry
Posted on January 16, 2025
by Teddy Cambosa
With this, MARKETECH APAC is proud to announce the launch of its NEXT Awards 2025, a groundbreaking celebration of excellence, innovation, and creativity in the ever-evolving marketing industry.
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WNHK_Speaker FI (1)
What’s NEXT in Marketing: Hong Kong 2025 conference reveals first wave of esteemed speakers
Posted on January 13, 2025
by Aliza Carmona
To empower marketers with the tools and insights necessary to excel, MARKETECH APAC is thrilled to announce the debut of ‘What’s NEXT in Marketing: Hong Kong 2025.’
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What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
What’s NEXT in Marketing: Rewardz’s Sudhanshu Tewari on thriving through B2B loyalty programs with technology solutions
Posted on January 6, 2025
by Fatima Baduria
Sudhanshu Tewari, chief executive officer and co-founder of Rewardz, shared his insights in MARKETECH APAC’s latest What’s NEXT in Marketing interview, discussing the value, challenges, and trends that shape loyalty programs in a business-to-business (B2B) setting.
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