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Category: Featured

AppsFlyer-E-Commerce-App-Purchases-SEA
In-app purchases across SEA see 240% average growth: report
Posted on October 13, 2021
by Teddy Cambosa
Appsflyer notes in their latest SEA-centric report how there has been a growth of non-organic installs of e-commerce apps in the region.
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MTV Beats pulls artist’s hand with a poetic video for coming-out day
MTV Beats pulls artist’s hand with a poetic video for coming-out day
Posted on October 12, 2021
by MARKETECH APAC
With striking visuals and a poem, the music channel in India releases a video to show its allyship for the National Coming Out Day.
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Breville_collection
Breville partners with GHO Sydney to launch digital portal for coffee lovers
Posted on October 12, 2021
by Jean Cabico
Breville makes a range of innovative appliances, such as coffee machines, like the Barista Express and the Oracle Touch.
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Dentsu-Standard-Chartered-Global-Media-Remit
dentsu retains Standard Chartered’s global media remit
Posted on October 12, 2021
by Teddy Cambosa
dentsu has been Standard Chartered's media network for four more years, with works including utilizing programmatic for an ad campaign.
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Madison BMB Gatsby
Madison BMB appointed as creative agency of men’s grooming brand Gatsby 
Posted on October 12, 2021
by Jean Cabico
Through the partnership, Gatsby will now be reinforcing its presence in India through its constantly evolving product range.
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The-Works-Katie-Harper-Head-Of-Production
The Works names Katie Harper as new head of production
Posted on October 12, 2021
by Teddy Cambosa
Katie Harper brings in 20 years of production experience to The Works, 16 years of which spent at agency BMF.
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PRSP Students' PR Con 2021
PRSP to hold its annual congress for students virtually in November
Posted on October 12, 2021
by MARKETECH APAC
The Public Relations Society of the Philippines will be running the congress virtually on 20 November with the theme 'Decoding Content: The Journey to PR for Good'.
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IDFC-First-Bank-RepIndia-Mental-Health-Campaign
IDFC First Bank gets creative with World Mental Health Day campaign—using financial lingo
Posted on October 12, 2021
by Teddy Cambosa
Said campaign, conceptualized by RepIndia, is IDFC First Bank's foray in kick-starting widespread discussions on mental health.
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Nunn Media x ALLEY
Nunn Media announces acquisition of performance agency Alley
Posted on October 12, 2021
by Jean Cabico
Alley supports in-house marketing teams with performance marketing campaigns that include data, media buying, and ad creative.
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GIC makes use of innocuous symbols to retell rich history behind four-decade presence
GIC makes use of innocuous symbols to retell rich history behind four-decade presence
Posted on October 12, 2021
by MARKETECH APAC
GIC, Singapore's long-standing sovereign wealth fund, 40 years to be exact, retells its rich history through a laidback narration in this new campaign.
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