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Category: Southeast Asia

philam x lemnisk
AIA Group’s Philam Life ramps up digitization through Lemnisk team-up
Posted on May 4, 2021
by Jean Cabico
Insurance company Philam Life has teamed up with marketing platform Lemnisk to implement a Customer Data Platform.
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globe scouts new businesses
PH’s Globe reveals firm is eyeing new business
Posted on May 3, 2021
by Jean Cabico
PH telco giant Globe scouts new businesses to build additional streams of revenue.
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Karcher Malaysia and Kingdom Digital
Kärcher MY reminds families to go beyond ‘coming together’ this Raya in new short
Posted on May 3, 2021
by MARKETECH APAC
This coming Raya, Kärcher leverages its position as a home appliance brand to bring a short film about family and memories.
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p&g x lazada
P&G, Lazada rolls out new campaign to raise awareness on Imposter Syndrome
Posted on May 3, 2021
by Jean Cabico
P&G and Lazada have teamed up to launch a new #RealDeal campaign for women with Imposter Syndrome in the SEA region.
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adidas-Concept-Stores-Indonesia-Footwear
adidas’ new concept store in Indonesia turns 350 sqm space into ‘sports stadium’
Posted on May 3, 2021
by Teddy Cambosa
The new adidas concept store will both feature a stadium-esque aesthetics, as well as adidas original lineups and design collaborations.
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starhub nvidia sea
StarHub to launch first-ever cloud gaming service in SEA region
Posted on April 30, 2021
by Jean Cabico
Singapore telco StarHub introduces the first-ever ‘GeForce NOW’ cloud gaming service in the Southeast Asia region.
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Xtremax-BBDO-Singapore-Branding-Duties
Cloud technology company Xtremax appoints BBDO Singapore for branding duties
Posted on April 30, 2021
by Teddy Cambosa
BBDO Singapore will aid Xtremax in its branding message to drive the core theme of tech accessibility to Singaporean institutions.
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Maxis-Shopee-Shoppable-Campaign-SME-Support
MY telco Maxis ties up with Shopee, launches first Raya shoppable campaign
Posted on April 30, 2021
by Teddy Cambosa
Maxis, through its partnership with Shopee, encourages Malaysians to support online merchants by buying their Raya needs online through local businesses.
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Liga-Adarna-Season-3-Smart
Smart partners with Eplayment Entertainment for Liga Adarna Season 3
Posted on April 30, 2021
by Jean Cabico
PH telco Smart and Eplayment Entertainment have launched the third season of Liga Adarna, the country’s biggest all-female esports league.
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Cash Waqf Tokopedia
Tokopedia adds more ways for Muslims to carry out worship through new 'Cash Waqf' feature
Posted on April 30, 2021
by Jean Cabico
Indonesia's Tokopedia has rolled out a new cash donation feature called 'Cash Waqf' in its Tokopedia Salam ecosystem.
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