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Category: Southeast Asia

MyRepublic-Singapore-Telco-Revamp-Brand
SG telco MyRepublic’s newest brand revamp aims to ‘relate better with customers’
Posted on April 29, 2021
by Teddy Cambosa
Conceptualized alongside agency Superunion, MyRepublic aims to be more relatable to their consumer base with its latest brand revamp.
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SEGi-College-Subang-Jaya-elfo-Digital-Transformation-Partnership
SEGi College Subang Jaya taps elfo to amp up digital transformation strategies
Posted on April 29, 2021
by Teddy Cambosa
SEGi College Subang Jaya have been utilizing the products from elfo for its recruitment strategies, both email and SMS campaigns.
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Alibaba-Business-Training-Program-QBO-Innovation-Gobi-Fund-Philippines
Alibaba Business School kicks off netpreneur training program in PH
Posted on April 29, 2021
by Teddy Cambosa
The new training program by the Alibaba Business School aims to equip PH-based SMEs to step up their digital transformation strategies.
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MAKEHEAL Kingdom Digital
Korean beauty brand MAKEHEAL taps agency Kingdom Digital for its debut in SG
Posted on April 28, 2021
by MARKETECH APAC
The agency will take charge of social strategy and ideations, content planning and development, and community management.
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Citrine-One-Malaysia-WCT-Holdings-Account-Win
WCT Holdings appoints Citrine One as PR agency of record
Posted on April 28, 2021
by Teddy Cambosa
Citrine One will be holding seven of the subsidiary entities under WCT Holdings, including retail and airport malls, and a hotel.
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LMX-Moving-Walls-CAASie.co-Ad-OOH-Platform
Moving Walls’ LMX team up with AU-based ad platform CAASie.co to accelerate automated OOH
Posted on April 28, 2021
by Teddy Cambosa
The partnership between LMX and CAASie.co aims to empower OOH advertising across SMEs and agencies in Southeast Asia.
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DeVries-Global-Singapore-Gen-Z-Study-Transparency
Gen Z consumers in SG demand transparency, corporate responsibility among brands: survey
Posted on April 27, 2021
by Teddy Cambosa
According to DeVries Global, Gen Z consumers tend to probe brands to check on their corporate responsibility and brand transparency.
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FIGHT-Esports-Regional-Tournament-SEA-TikTok
FIGHT Esports, TikTok tie-up kicks off in MY with student tourney
Posted on April 27, 2021
by Teddy Cambosa
The announcement followes after the recent partnership of TikTok and FIGHT Esports in bringing esports to a wider audience in SEA.
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Targeting a new mindset amid the emerging urban exodus trend
Targeting a new mindset amid the emerging urban exodus trend
Posted on April 27, 2021
by MARKETECH APAC
The new normal is giving way for a new perspective on housing preferences and Malaysians are fleeing the exciting but often noisy urban city.
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Kantar-Kapisanan-Ng-Mga-Brodkaster-ng-Pilipinas-KBP-Radio-Measurement-Tool
PH’s KBP taps Kantar for radio audience measurement
Posted on April 26, 2021
by Teddy Cambosa
Broadcasting org KBP has tapped Kantar to measure radio audience engagement across 19 key cities in the Philippines.
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