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Category: Featured

Nestle-dentsu-Indonesia-Media-Mandate-Award
Nestlé Indonesia expands full-service media mandate to dentsu Indonesia
Posted on October 28, 2021
by Teddy Cambosa
This marks the second consecutive year dentsu has been tapped by Nestle in Indonesia to handle its media mandate.
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Airbnb x Thrive
Thrive PR named as sole PR agency of Airbnb for ANZ
Posted on October 28, 2021
by Jean Cabico
The latest partnership will see Thrive PR boosting Airbnb’s strategy and creative duties for Australia and New Zealand.
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We Are Social names new head of strategy, editorial director
We Are Social names new head of strategy, editorial director
Posted on October 28, 2021
by MARKETECH APAC
Executives from Tribal DDB and Are Media have been tapped to lead the agency's strategy and editorial team.
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ARN new planning tool
Australian Radio Network’s new tool to enable advertisers reach listeners at most responsive time of the day
Posted on October 28, 2021
by Jean Cabico
The planning tool works by evaluating activity to better understand the ‘how’, ‘when’, and ‘what’ of consumer audio engagement.
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PRCA-Equity-Diversity-And-Inclusion-Committee
PRCA APAC unveils equity, diversity, and inclusion committee
Posted on October 28, 2021
by Teddy Cambosa
Said committee by PRCA APAC gathers well-known PR professionals in the region to practice diversity, equity, and inclusion.
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Ipsos-Australian-Online-Content-Advertising-Study
More than half of Aussie audiences unaware on how free online content generate revenue
Posted on October 28, 2021
by Teddy Cambosa
Ipsos notes in its study that there is a greater need among Australians to be respected of transparency to the information they share across online content providers.
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Creative agency ADK Connect launches new one-stop platform for digital media
Digital agency ADK Connect launches new one-stop platform for digital media
Posted on October 27, 2021
by MARKETECH APAC
Powered by Bench Connect, the platform enables advertisers to scale their campaigns across multiple platforms while gaining transparency of all digital media channels.
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NZ’s breast cancer foundation turns to Te Ao Māori to empower women in getting a mammogram
NZ’s breast cancer foundation turns to Te Ao Māori to empower women in getting a mammogram
Posted on October 27, 2021
by MARKETECH APAC
In partnership with creative agency Colenso BBDO, the foundation roped in youth poets of the indigenous Māori to send a message of honoring one's own body.
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DoubleVerify-ANZ-CTV-Provider-Partnership
DoubleVerify to boost major ANZ CTV providers’ ad inventory measurement
Posted on October 27, 2021
by Teddy Cambosa
By partnering with ANZ-based CTV providers, DoubleVerify gives these providers the opportunity to measure their ad inventory.
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Talkwalker-discover.ai.-Global-Acquisition
Talkwalker acquires discover.ai to boost consumer intel capability
Posted on October 27, 2021
by Teddy Cambosa
The acquisition of discover.ai further bolsters Talkwalker's current offering of consumer intelligence to businesses looking to drive growth.
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