Category: Global
Running across TikTok and Instagram, the challenge encourages participants to foster a more positive environment on their social media feeds by posting optimistic moments and selfies featuring the "finger heart" gesture – a popular symbol among K-pop idols created by forming a mini heart with the index...
The ‘WPP Open for B2B’ solution will help marketers solve complex B2B marketing challenges, accurately identify and engage buying groups, and improve clients' return on investment.
Nonetheless, Oracle notes in its latest earnings report that its cloud and data center business is seeing significant growth, with executives noting that fiscal year 2025 will see cloud infrastructure services to grow faster than the 50% they reported this year.
Yahoo Advertising has officially unveiled ‘Yahoo Creative’, a full-stack data-powered ad creative solution developed in partnership with Innervate to unlock the power of creativity for brands and agencies worldwide.
Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.
This integration with YouTube aims to provide advertisers with enhanced tools for safe and effective campaign management.
Dentsu has announced a significant global expansion of its pioneering innovation hub, Dentsu Lab. Alongside this announcement, Dentsu has promoted Sven Huberts to the dual role of president of global innovation and experience and president of Dentsu Lab, while Naoki Tanaka will lead Dentsu Lab Tokyo...
The Strategy Studio has been set up to help client partners with a range of different strategic challenges that can turbo-charge growth, such as identifying growth audiences, developing foundational brand strategies and go-to-market playbooks.
Through this partnership, Tata Communications will empower World Athletics to captivate a global fan base and forge lasting connections with the sport by amplifying the excitement and drama of live global athletics competitions.
Integral Ad Science (IAS) has announced new partnerships with social media platforms Pinterest and Reddit to provide advertisers for these platforms with AI-driven brand safety measurement tools via IAS’s AI-driven Total Media Quality (TMQ) Brand Safety and Suitability product.
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