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Category: Southeast Asia

Air-Selangor-Reprise-Digital-Deepavali-Campaign
Air Selangor’s Deepavali film presents festivity’s diverse experience through a love story
Posted on October 26, 2021
by Teddy Cambosa
The campaign, made by Reprise Digital, is Air Selangor's way of showing the diverse culture of Deepavali, all encapsulated in a love story.
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BBDO Singapore In-house Campaign
BBDO Singapore’s in-house campaign for Halloween spotlights workplace horrors in new normal
Posted on October 26, 2021
by Jean Cabico
The new in-house campaign creatively uses creepy imagery formed through staple objects found in a remote work setting.
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R3-Diversity-Representation-Ad-Agency-SEA
Close to half of ad agencies in SEA admit to never checking ‘diversity’ in client briefs
Posted on October 26, 2021
by Teddy Cambosa
The latest report from R3 unveils the various lapses ad agencies in SEA have a made in diversity and representation to campaigns.
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SIA campaign
Singapore Airlines launches new global campaign, reignites excitement of ‘flying again’
Posted on October 25, 2021
by Jean Cabico
Singapore Airlines' new campaign aims to capture the ‘freedom’ and ‘weightlessness’ of being able to finally travel again.
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Department-Of-Tourism-Halal-Food-Experience
PH’s tourism dept. launches campaign encouraging halal dining discoveries
Posted on October 25, 2021
by Teddy Cambosa
The new halal food experience from DOT Philippines comes in response with the eventual resumption of tourism back in the country.
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Ogilvy-Malaysia-Adrian-Miller-Chief-Creative (1)
Adrian Miller appointed as chief creative of Ogilvy MY
Posted on October 22, 2021
by Teddy Cambosa
Adrian Miller has been the former chief creative as well of Ogilvy Indonesia, and now serving the same position at Malaysia.
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QAIROS
UX firm Quiddity, MullenLoweTREYNA launches joint venture ‘Qairos’
Posted on October 21, 2021
by Jean Cabico
The joint venture's name takes inspiration from the Greek word Kairos, which means ‘right time for opportunity’.
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Lazada-Singapore-PropNex-Condo-Giveaway
Lazada SG’s 11.11 giveaway gives participants chance to win a condo unit worth S$1m
Posted on October 21, 2021
by Teddy Cambosa
Said condominium giveaway by Lazada Singapore has been co-sponsored by real estate agency PropNex.
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Maserati MY taps Aforemention to localize global campaign
Maserati MY taps Aforemention to localize global campaign
Posted on October 21, 2021
by MARKETECH APAC
Aforemention will be localizing the 'Brutal Beauty' campaign in Malaysia which is Maserati's global awareness campaign for the new Levante SUV.
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Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios
Live commerce network Shoppertainment Live opens seven new ‘Livestyle’ studios
Posted on October 21, 2021
by MARKETECH APAC
They are a total of seven broadcast studios for live commerce designed to specifically cater to today's top product categories.
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