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Category: Marketing

Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Moroccan coffee chain Bacha Coffee unveils inaugural Hong Kong boutique, takeaway experience chain
Posted on August 25, 2023
by Teddy Cambosa
Guests on the go may indulge in the unique Bacha Coffee takeaway experience, where they can choose from over 200 coffees alongside an assortment of 8 varieties of multi-coloured signature sweet and savoury croissants.
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DHL Global Forwarding announces strategic leadership appointments in Asia Pacific 
Posted on August 24, 2023
by Aliza Carmona
DHL Global Forwarding, the freight specialist arm of DHL Group, has announced three strategic leadership appointments in Asia Pacific: Karsten Michaelis as the new president and representative director of DHL Global Forwarding Japan; Edwin Pinto as managing director of DHL Global Forwarding India; and...
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OMD appoints Dileep Raj Singh as new head of digital in APAC
OMD appoints Dileep Raj Singh as new head of digital in APAC
Posted on August 24, 2023
by Brandon Yulolo
As head of digital, Singh will be accelerating OMD’s digital leadership agenda, rooted in helping clients address their business challenges and digital ambitions. He will be supporting OMD’s local teams in APAC on operational excellence, as well as its digital transformation frameworks and roadmaps.
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PropertyGuru’s Rumah.com to shut down on November 30
PropertyGuru’s Rumah.com to shut down on November 30
Posted on August 24, 2023
by Teddy Cambosa
All of the 61 employees affected by the shutdown will be offered enhanced packages, healthcare support and assistance in their transition to new opportunities, Krishnan also added.
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CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
CelcomDigi’s National Day campaign showcases local crowdsourced AI film via Naga DDB Tribal, M&C Saatchi
Posted on August 23, 2023
by Teddy Cambosa
To conceptualise the film, the public was given footage of an everyday Malaysian wandering the streets. They were then invited to transform scenes from it, using generative AI tools to express their vision.
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Etiqa Insurance Singapore’s new campaign encourages Singaporeans to enjoy life’s unexpected journeys
Posted on August 23, 2023
by Aliza Carmona
Etiqa Insurance Singapore, a life and general insurance provider, unveiled its latest brand campaign, ‘With You for the Ride’, which aims to ignite the spirit of adventure among Singaporeans and invites them to explore life’s diverse possibilities and excitement in unexpected journeys.
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Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Ex-UM Malaysia’s Audrey Chong joins dentsu Malaysia as CEO following Kien Eng Tan’s retirement
Posted on August 23, 2023
by Brandon Yulolo
Previously having been the CEO of Universal McCann Malaysia, Chong brings 25 years of industry experience across media, creative, strategy and digital marketing with in-depth understanding and expertise of the Malaysian market. 
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Mercedez-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Mercedes-Benz appoints Amanda Zhang as CEO and president for Malaysia, head of region for SEA
Posted on August 23, 2023
by Teddy Cambosa
During her tenure, Zhang and her team generated significant momentum, achieving a robust double-digit growth in both sales and customer services.
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Snap Inc. names Pulkit Trivedi as managing director in India
Posted on August 23, 2023
by Aliza Carmona
Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India.
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Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Eastwest PR appointed by cybersecurity company Tenable as strategic PR partner in SEA
Posted on August 23, 2023
by Teddy Cambosa
The agency will also leverage its proven track record of acting as a strategic advisor to client-partners to shape and grow Tenable’s PR programme in the region. 
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