Category: APAC
Jaywing, a data, creative, and performance marketing agency, is expanding into Asia after signing numerous new contracts. This move follows Jaywing's strengthened partnerships with existing clients, which include casual footwear brand Crocs, global end-to-end digital experience software Sitecore, and...
Toyota Motor Asia has partnered with Dentsu Creative Singapore for the latest phase of their global corporate initiative, 'Start Your Impossible’, celebrating the journeys of 11 exceptional Global Team Toyota Athletes (GTTA) from Asia.
Interpublic Group agency Golin has launched DiverSCENTS, a unique fragrance collection celebrating Diversity, Equity, and Inclusion (DEI) that captures the rich diversity of Golin’s Asian markets.
New data from YouGov has revealed that football followers in Australia are most likely to have noticed event sponsors (57%), while half of football followers in Hong Kong (51%) and Indonesia (50%) say the same. In contrast, under two-fifths in Singapore and Thailand (38%) say the same.
International communications agency Milk & Honey PR has announced the appointment of Richard Bagnall as its new group non-executive director (NED) to provide strategic advisory services to the agency’s operations in Singapore, the UK, the US, and Germany.
In an exclusive conversation with MARKETECH APAC, Voronova stated that her new role consolidated ASEAN and Australia/New Zealand (ANZ) into 1 cluster with a total scope of 8 markets, which is strategically important and well-positioned to capitalise on the broader growth opportunities for Goodyear in...
For Samir Gupte, CEO of VML Indonesia, leading this agency is built on an approach that focuses on a culture of transparency, respect, an environment that motivates everyone to do better, and a leader that leads by doing and supporting at the same time.
The report also notes that a notable 20% of these leaders have experienced even greater improvements. Likewise, APAC CX adopters have enjoyed significant benefits, with 56% seeing a rise of up to 15% in customer retention and loyalty, and 36% witnessing improvements exceeding 15%.
With Meal For One, customers can now order single-person meals on the foodpanda app without a minimum order value and enjoy lower delivery fees, making it easier and more affordable to order food for one.
Before diving into the nitty gritty of composing a martech stack, let’s sketch out what ‘composable’ means and how it relates to things such as MACH and Event-driven martech.
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