Category: APAC
AJO B2B Edition is an evolution from lead-based and account-based marketing, which carry blind spots when it comes to identifying the full set of stakeholders and the products they would be interested in.
Havas Media Network has named Mitchell Long as its new chief strategy officer, entrusting him with spearheading the strategic direction for Havas Media Australia and Havas PLAY.
By automating tasks traditionally performed by humans, publishers are able to create more content to adapt to changing media consumption patterns, without the need for production costs or too much additional human labor. Publishers can also have new means to reach a broader set of audiences on social...
As the official beer sponsor of Liverpool Football Club (LFC) since 1992, Carlsberg will kick off this campaign during the football season to leverage this significant passion point to invite all drinkers to #CelebrateResponsibly.
Brand consulting firm Landor has announced the promotion of Lulu Raghavan as its new president for Asia Pacific.
Education is key, both internally and externally. Staff need to be kept updated on AI ethics and best practices, while customers should be educated about how AI is used in marketing. This transparency can help build trust and enable consumers to make informed choices about their engagement with AI-driven...
The promise of martech has never been more enticing. From customer relationship management (CRM) systems to advanced analytics and automation tools, martech solutions offer the potential to enhance customer experiences, offer ‘mass personalisation’ and drive customer acquisition and business growth.
This free and publicly available tool is a simplified version of Yahoo’s in-depth Data Maturity Pulse, a detailed questionnaire that evaluates and scores an organisation's data practices in programmatic advertising, offering actionable steps to enhance their data capabilities and readiness.
Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.
Dentsu has announced the dual appointments of Ganga Chirravuri as president of product and development for APAC and Matt Farrington as president of investment and trading for APAC. These strategic appointments underscore dentsu's commitment to driving innovation and growth through its client solutions...
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