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Category: ANZ

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Singapore Airlines’ Kris+ brings lifestyle rewards app to Australia via Airwallex
Posted on December 4, 2023
by Aliza Carmona
Kris+ by Singapore Airlines has selected global fintech platform Airwallex to power the extension of its lifestyle rewards app to more than 1.3 million KrisFlyer members in Australia.
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No one is safe from the sun in Queensland Health’s horror themed sun safety campaign
No one is safe from the sun in Queensland Health’s horror-themed sun safety campaign
Posted on December 4, 2023
by Brandon Yulolo
The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer - the sun, with a series of trailers and promotional posters telling audiences that the sun can also be a cause of something terrifying. 
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Off-street car and motorbike festival Rockynats makes a thrilling return via Murmur-Group’s latest campaign
Posted on December 4, 2023
by Azunta Gaviola
Sydney, Australia – Rare Spares Rockynats, an Australian off-road vehicle and motorcycle festival, has recently forged a partnership with marketing agency Murmur Group to join them for their upcoming return to Rockhampton for Easter of 2024. For this event, the two are set to embark on a two-phase campaign...
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Victoria TAC’s myth-busting campaign exposes the truth behind drunk driving misconceptions
Posted on December 4, 2023
by Aliza Carmona
Victoria’s Transport Accident Commission (TAC) has joined forces with creative agency Clemenger BBDO to launch its latest ‘Drink Driving: Stop Kidding Yourself’ campaign that reveals the truth behind drunk driving myths.
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Online advertising in AU grows as expenditure hits $3.732b for Q3 2023: report
Online advertising in AU grows as expenditure hits $3.732b for Q3 2023: report
Posted on December 1, 2023
by Brandon Yulolo
Specifically, the data suggests that total expenditure by category in Q3 2023 quarter was $1.630b for search and directories, $1.451b for general display and $649.2m for classifieds. 
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Australia’s National Drag Racing Championship ignites the thrill with media campaign via Murmur-Group
Australia’s National Drag Racing Championship ignites the thrill with media campaign via Murmur-Group
Posted on November 30, 2023
by Brandon Yulolo
Spread across OOH, radio, programmatic, Youtube, Meta and BVOD, the campaign reaches NDRC’s fan-base of car and bike enthusiasts for all 16 events, culminating in a thrilling grand final in June 2024.
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MARKETECH-PHOTOS
The landmark Australian Cancer Plan unveils new digital experience for website via Paper Moose
Posted on November 29, 2023
by Aliza Carmona
Cancer Australia, the lead cancer control agency for the Government of Australia, has worked with independent creative agency Paper Moose to launch an elevated digital experience for its landmark Australian Cancer Plan (The Plan) website.
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Kantar Australia reinforces consulting arm with joint managing partner appointment
Kantar Australia reinforces consulting arm with joint managing partner appointment
Posted on November 29, 2023
by Brandon Yulolo
In their new roles, Kennedy and MacArthur will be leading Kantar’s consulting department together, leveraging the unique set of skills housed within Kantar’s consulting team across its Australia business and clients. 
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MARKETECH-PHOTOS
Archie Rose Distilling Co. makes you question everything in new campaign with The Works
Posted on November 27, 2023
by Aliza Carmona
Australian multi-spirit distillery Archie Rose Distilling Co. has tapped the creative agency The Works for its latest campaign titled ‘Question Everything’ that emphasises the brand’s endless curiosity for quality experience.
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Schweppes unveils bubble-filled world of wonder campaign via Clemenger BBDO
Posted on November 24, 2023
by Gian Japsay
The positioning of 'A Sip for your Senses' and the first campaign are inspired by the various bubbles that awaken the senses before the first sip when you open a bottle of Schweppes. 
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