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Category: Featured

ShopBack Philippines’ Timothy Tuason elevated to commercial director role
ShopBack Philippines’ Timothy Tuason elevated to commercial director role
Posted on May 11, 2023
by MARKETECH APAC
Prior to the new role, Tuason headed ShopBack’s merchant business for a little over four years.
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How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
How do you deter illegal rubbish dumpers? This Taiwanese campaign merges AI and God to promote waste management
Posted on May 11, 2023
by Teddy Cambosa
Conceptualised alongside Leo Burnett Taiwan and Digitas Taiwan, the campaign uses a combination of surveillance cameras and a 3D holographic display, which then displays a 3D model of Tudigong, God of Land.
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Adobe integrates Firefly to experimental conversational AI service Google Bard
Adobe integrates Firefly to experimental conversational AI service Google Bard
Posted on May 11, 2023
by Maureen Basa
Adobe Firefly will become the premier generative AI partner for Google Bard, powering and highlighting text-to-image capabilities.
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Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Dettol Malaysia inspires new parents in heartwarming campaign for Parents’ Day
Posted on May 11, 2023
by Maureen Basa
Titled ‘A Parent’s Promise: Keeping Our Children Protected & Loved”, Dettol's film highlights the journey of new parents as they navigate the challenges of parenthood.
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Lucy Chen appointed as new head of data and strategy at SCMP
Lucy Chen appointed as new head of data and strategy at SCMP
Posted on May 11, 2023
by Teddy Cambosa
Chen will oversee the company’s business strategies and data analytics function, with the mandate of driving business transformations in alignment with evolving strategic focus.
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Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Furniture brand Godrej Interio unveils relatable campaign for ‘Summer Carnival’ sale
Posted on May 11, 2023
by Maureen Basa
Godrej Interio's 'Summer Carnival' campaign film leverages multiple digital and social media platforms like Facebook, Instagram, and YouTube.
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Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience
Publicis Groupe’s Digitas, Razorfish appointed by SingHealth to enhance digital experience
Posted on May 11, 2023
by Teddy Cambosa
Both agencies will work closely with SingHealth to deliver a comprehensive digital strategy supporting the organisation’s aim to provide holistic healthcare services to its patients. 
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Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion
Engaging.io names Miles Joyce as non-executive chair, adds four new clients ahead of international expansion
Posted on May 11, 2023
by Maureen Basa
Following exponential growth, Engaging.io has appointed advertising and marketing pioneer Miles Joyce as its first non-executive chair.
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Nissan’s INFINITI artfully brings inimitable pigment to life in new immersive digital experience
Nissan’s INFINITI artfully brings inimitable pigment to life in new immersive digital experience 
Posted on May 10, 2023
by Teddy Cambosa
The campaign brings the brand’s new ‘Moonbow Blue’ colour to life, and celebrating the brand’s design philosophy, which takes inspiration from Japanese nature, where moonbows have long been part of Japan’s art and design heritage.
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Tremor International to offer green media products on CTV via partnership with Scope3
Tremor International to offer green media products on CTV via partnership with Scope3
Posted on May 10, 2023
by Maureen Basa
Through Unruly, Tremor International's SSP, buyers can access Green Media Product (GMP) curated deals – powered by Scope3 data – across premium display, video, and CTV.
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