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Category: Marketing

Spotify’s new campaign celebrates a decade of bringing K-Pop to the world
Spotify’s new campaign celebrates a decade of bringing K-pop to the world
Posted on February 13, 2024
by Teddy Cambosa
To commemorate this milestone, the popular audio streaming subscription service will be launching a special series of Spotify Singles headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
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How to transform customer engagement strategies via AI: Asia’s marketing leaders share insights on integrating both effectively
How to transform customer engagement strategies via AI: Asia’s marketing leaders share insights on integrating both effectively
Posted on February 13, 2024
by Brandon Yulolo
o help marketers unlock the potential of AI in customer engagement at a time when it matters the most,  MARKETECH APAC returned with an exclusive webinar last January 24 titled “What’s NEXT 2024: Customer Engagement in Asia”, which aimed to impart valuable insights to marketers on how to properly integrate...
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Aiken’s CNY campaign aims to empower Malaysians as the brightest stars this festive season
Posted on February 13, 2024
by MARKETECH APAC
In the movie, a group of girls use the Aiken Vita-C Bright Skincare line to embrace their brightest selves. The girls are given the chance to succeed on the football court because of their glowing skin.
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STB strengthens ties with Traveloka in new MOC to enhance Southeast Asia travel experiences
Posted on February 13, 2024
by Aliza Carmona
The Singapore Tourism Board (STB) and travel platform Traveloka have signed a new one-year Memorandum of Cooperation (MOC), renewing their longstanding partnership to elevate visitor experiences across Southeast Asia.
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SPC Global hands creative agency mandate to Akcelo 
Posted on February 12, 2024
by Aliza Carmona
Brand experience and innovation company Akcelo has been appointed as the creative agency for Australian-based FMCG business SPC Global.
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Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Nearly half of Singaporeans are likely to buy soft drinks during CNY: report
Posted on February 12, 2024
by Brandon Yulolo
While both men and women were equally likely to buy soft drinks, there were some differences among the age groups. Young adults aged between 18-24 were more likely than others to say this (53%), whilst adults aged 55 and above were more likely to not purchase soft drinks during this time.
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News Corp Australia forges new deal with Outbrain to enhance digital content experience
Posted on February 12, 2024
by Aliza Carmona
News Corp Australia has signed a new multi-year agreement with technology platform Outbrain to elevate audiences’ online news experience across the news publisher’s digital properties.
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Alipay+ adds 9 international e-wallets in Thailand; integrates with all 14,500 7-Eleven stores
Posted on February 9, 2024
by MARKETECH APAC
This initiative fits in with their ongoing digitization efforts to meet the growing needs of travellers, particularly as they prepare for the busiest travel period around Chinese New Year. Counter Service connects Alipay+ to the 7-Eleven retail network, enabling the integration.  
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OMO, MullenLowe Mishra unite for a heartfelt Tet campaign amidst economic hardships
Posted on February 9, 2024
by MARKETECH APAC
This campaign takes place in the context of the recession's more general economic effects, which include several macro-level issues like increased job losses and limitations on everyday spending. Because many Vietnamese people live far from their hometowns during Tet, OMO tries to bring new life and...
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Jeff Geheb promoted as new global executive lead for VML Enterprise Solutions 
Posted on February 9, 2024
by MARKETECH APAC
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML's line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this
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