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Category: Marketing

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SeenThis announces significant appointments across ANZ, APAC markets
Posted on February 20, 2024
by MARKETECH APAC
SeenThis, an adaptive streaming technology firm, today announced the appointment of Michael Krawczyk as commercial director for Australia and New Zealand. The company also announced the addition of four new employees to its APAC team, which include Wen Jing Toh as sales manager for Southeast Asia, Ain...
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Demand for static OOH remains strong, accounting to 70% of available market inventory: report
Posted on February 19, 2024
by MARKETECH APAC
While digital out-of-home (DOOH) has taken centre stage in recent years, static OOH continues to be in high demand. Currently, static OOH accounts for around 70% of the current OOH market inventory. This is according to the latest report from Broadsign, putting focus on critical insights into the current...
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Mandai ventures into fashion, releases sustainable apparel capsule collection
Mandai ventures into fashion, releases sustainable apparel capsule collection
Posted on February 19, 2024
by Teddy Cambosa
The apparel collection is an extension of Mandai Wildlife Group’s ‘Choose Good with Mandai’ campaign to raise awareness about how people can collectively protect nature and wildlife by making conscious choices daily.
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Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Board a flight through a photographer’s lens in Singapore Airlines’ latest campaign film
Posted on February 16, 2024
by Brandon Yulolo
The film follows Berlin-based travel photographer Julia Nimke, as she challenges herself to shoot, curate, and edit her very own photography exhibit pieces on her flight with Singapore Airlines. 
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Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Carousell co-founder Lucas Ngoo to step down from day-to-day management roles
Posted on February 16, 2024
by Teddy Cambosa
In a recent LinkedIn post, he stated that he continues to have full vested interests in the success of Carousell as a co-founder, board director and shareholder, and have full confidence in their business and leadership team.
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Lotame launches ‘Lotame Collaborate’ to improve customer data for digital marketers 
Posted on February 16, 2024
by MARKETECH APAC
Lotame Collaborate, available through Spherical, is an end-to-end data collaboration platform that allows media owners and digital marketers to leverage first-party data within their businesses and with partners. The platform recognizes changing privacy regulations and provides digital marketers with...
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Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Supermom launches 'Brand Awards for 2024,' centred on highlighting mission-centric brands
Posted on February 16, 2024
by Teddy Cambosa
This year's award promises to be bigger in size and scope, covering 18 categories and five countries in Southeast Asia, including Singapore, Malaysia, Indonesia, Vietnam and Thailand. Categories range from baby care, nutrition to education, insurance and travel. 
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Singapore’s Qoo10 to acquire e-commerce platform Wish for US$173m, expanding global retail reach
Posted on February 16, 2024
by Aliza Carmona
Singapore-headquartered e-commerce platform Qoo10 has come into agreement to acquire former e-commerce giant Wish from its parent company ContextLogic for approximately US$173m in cash.
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APRW announces appointment as official PR agency for Singapore Maritime Week 2024
APRW announces appointment as official PR agency for Singapore Maritime Week 2024
Posted on February 16, 2024
by Brandon Yulolo
Through this appointment APRW will be playing a pivotal role in managing media relations, elevating the profile and prestige of the event, and contributing to the global discourse on maritime excellence.
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Australian marketing and tech companies project estimated productivity gains of A$110m per year: report
Australian marketing and tech companies project estimated productivity gains of A$110m per year: report
Posted on February 15, 2024
by Brandon Yulolo
Furthermore, the data suggests that collaboration between marketing and technology functions is critical to making the most of digital investments, where businesses leading the way in collaboration forecast an additional 11% revenue growth in the next year when collaboration is centred around customer...
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