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Category: Marketing

Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Taylor’s University teams up with Omnicom Media Group Malaysia to cultivate future advertising talents
Posted on April 4, 2024
by Brandon Yulolo
This strategic partnership between Taylor’s University and OMG Malaysia underscores a shared vision to bridge the gap between academia and industry, ensuring that graduates are equipped with the skills and knowledge necessary to thrive in an ever-evolving media landscape.
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Cathay’s new campaign with Publicis Groupe shows nobody does rugby like Hong Kong
Posted on April 4, 2024
by Aliza Carmona
International airline carrier Cathay Pacific has partnered with Publicis Groupe Hong Kong to launch a new campaign promoting the upcoming Cathay/HSBC Hong Kong Sevens event.
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Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Dentsu Indonesia appoints Anwesh Bose as chief growth officer
Posted on April 4, 2024
by Brandon Yulolo
In his new role, Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and our clients to achieve the next phase of growth.
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Lamborghini
Lamborghini’s revamped corporate identity to better reflect ‘brave and unexpected’ values of company
Posted on April 3, 2024
by MARKETECH APAC
Automobili Lamborghini has announced a revamp to its historic logo, which stems from a new strategic approach aimed at aligning the brand's visual identity with its core values of "bravery," "unpredictability," and "authenticity." 
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Durex Singapore’s April Fools prank invites couples to come together in 6/9 night run
Posted on April 3, 2024
by Aliza Carmona
Durex Singapore has launched on social media its ‘Come Run’ 2024 couples’ night running event as part of its annual April Fools prank content.
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Puratos and Aforemention
Puratos appoints Aforemention to handle social media, performance marketing mandate across Malaysia, Singapore, Brunei markets
Posted on April 3, 2024
by MARKETECH APAC
Aforemention by FOREFRONT's main function will be to find global insights that the local market may relate to. They will also create performance plans and materials with the goal of raising awareness and bolstering Puratos' premium positioning.
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Carousell and LuxLexicon
Carousell acquires SG-based luxury bag reseller LuxLexicon to strengthen online retail of luxury goods
Posted on April 3, 2024
by MARKETECH APAC
The Carousell Group has purchased LuxLexicon's company and assets in order to add LuxLexicon's brand, large inventory of premium luxury bags for consignment and resale, and knowledge of offline retail to its portfolio. With this acquisition, LuxLexicon will be able to take advantage of Carousell Group's...
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Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Think HQ announces new strategic positioning as ‘The Positive Change Agency’
Posted on April 3, 2024
by Brandon Yulolo
Along with the positioning, Think HQ has unveiled a refreshed brand and visual identity designed and implemented by Think HQ’s in-house creative, design, production, and technology teams.
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Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Volkswagen AU teams up with DDB Sydney on developing audio deterrent for kangaroos; moving vehicle trials to commence
Posted on April 3, 2024
by Teddy Cambosa
It is hoped that Volkswagen’s ‘RooBadge’ will help reduce collisions with kangaroos. These comprise some 90 per cent of on-road wildlife accidents in this country. 
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Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Agency Leadership Decoded: Merkle Indonesia’s Arshad Rahman on building and growing a culture of trust
Posted on April 2, 2024
by Brandon Yulolo
When it comes to leadership, Arshad values transparency and open communication regardless of levels or ranks, championing psychological safety by showing appreciation for feedback and ensuring diverse opinions to be said and heard, regardless of how good or bad it may be perceived and who it’s from.
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