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Category: Marketing

Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Wunderman Thompson’s Sheung Yan Lo bids adieu to marketing industry after three decades
Posted on April 1, 2024
by Teddy Cambosa
In his announcement, he notes that in the next chapter, he plans to spend more time with his family, while continuing to explore his creative passions, including writing for musical theatre and studying.
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Bonzai, Fillboard
Bonzai launches premium digital ad format ‘Fillboard’ to improve ad viewability, user experience
Posted on March 27, 2024
by MARKETECH APAC
With the introduction of Fillboard, a customised ad format by Bonzai, marketers can draw in and retain users without interfering with their enjoyment of the website's content. Advertisers looking to create distinctive and impactful campaigns are empowered by this technology. 
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Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024
Oyie Pingol on recent Jollibee Group of Companies’ appointment, what’s next for the QSR industry this 2024
Posted on March 27, 2024
by Brandon Yulolo
For this role, Pingol will be prioritising foundational skills whilst advancing their digital capabilities through audience targeting and personalization through data analytics, ensuring the creation of high-quality and relevant content with seamless integration across diverse channels.
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MARKETECH-PHOTOS-_2_
Venturi Partners backs PH DALI Discount store chain with $25m investment to fuel growth
Posted on March 27, 2024
by Aliza Carmona
Growth equity firm Venturi Partners announced it has invested a total of $25 million in DALI Discount, a rapidly expanding hard discount chain operating in the Philippines, to help support its growth and expansion.
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NAIA draws flak over continued operation, sanitary lapses: How PH’s main airport can improve brand image under new management
NAIA draws flak over continued operation, sanitary lapses: How PH’s main airport can improve brand image under new management
Posted on March 27, 2024
by Teddy Cambosa
With NAIA set to be operated under the management of San Miguel Corporation, the question is: apart from the promises made by the multinational conglomerate, what does NAIA need to do to improve its brand image at a global level? And how were the social sentiments for these fiascos a lesson for them...
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MARKETECH-PHOTOS
Deoleo hands digital creative mandate to Digitas India
Posted on March 27, 2024
by Aliza Carmona
Digitas India, the connected marketing agency within the Publicis Groupe, has announced it has won the digital creative mandate of multinational food company and global olive oil producer Deoleo India.
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MARKETECH-PHOTOS-_1_
Madison World unveils bold new look as part of brand refresh
Posted on March 26, 2024
by Aliza Carmona
India-based homegrown and diversified communications group Madison World has announced its latest brand refresh ahead of its 36th anniversary celebration.
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Supermom announces winners of ‘Brand Awards 2024,’ recognising best brands and products for moms
Supermom announces winners of ‘Brand Awards 2024,’ recognising best brands and products for moms
Posted on March 26, 2024
by Teddy Cambosa
In total, the awards recognised 146 brands across 18 categories. The big winners included Spectra (Breastfeeding accessories) and Nestle NAN (Formula milk) in Singapore, Anmum (Maternity milk) and Dettol (HH sanitizer) in Malaysia, Dettol (HH sanitizer) and Folamil (Pregnancy supplement) in Indonesia...
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Axon Alex and Shika
22feet Tribal Worldwide announces multiple appointments for its leadership sector
Posted on March 26, 2024
by MARKETECH APAC
22feet Tribal Worldwide appointed Axon Alex as head of strategy to lead the agency's strategic planning. In addition, Shikha Davessar has been promoted to EVP and head of client business. Both individuals will report directly to Vanaja Pillai, president of 22feet Tribal Worldwide.
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Golin Health appoints Ian Willoughby as director for Singapore
Golin Health appoints Ian Willoughby as director for Singapore
Posted on March 26, 2024
by Brandon Yulolo
With healthcare communications expertise over 25 years, Willoughby has worked within major pharmaceutical companies, communications and medical education businesses in Singapore, the UK and Australia.
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