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Category: Marketing

Omnicom Media Group unites global influencer capabilities under Creo
Omnicom Media Group unites global influencer capabilities under Creo
Posted on April 23, 2025
by Fatima Baduria
Omnicom Media Group (OMG) is uniting all its influencer capabilities globally under its marketing agency Creo.
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BreadTalk collaborates with Anak for brand refresh
BreadTalk collaborates with Anak for brand refresh
Posted on April 23, 2025
by Fatima Baduria
Bakery brand BreadTalk is teaming up with brand practice Anak for its brand refresh.
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Sony Music Entertainment appoints Kevin Foo as managing director for SEA
Sony Music Entertainment appoints Kevin Foo as managing director for SEA
Posted on April 23, 2025
by Fatima Baduria
Sony Music Entertainment (SME) has named Kevin Foo its managing director for Southeast Asia (SEA), effective immediately.
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Around two thirds of APAC marketers struggle to identify and reach target audience
Around two-thirds of APAC marketers struggle to identify and reach target audience
Posted on April 23, 2025
by Teddy Cambosa
According to the data, two-thirds (68%) of marketers in the region lack an effective process for identifying buying groups or committees, while only 36% were confident in their company’s ability to reach its target audience. This compares with almost half in the US (46%) and UK and Europe (47%).According...
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next 2025 jury article indonesia new
MARKETECH APAC’s inaugural NEXT Awards Indonesia reveals first jury lineup of top marketing leaders
Posted on April 22, 2025
by Aliza Carmona
Indonesia – MARKETECH APAC’s inaugural NEXT Awards Indonesia 2025 has announced its first set of jury members, featuring prominent figures in the country’s marketing industry.​ As the pinnacle of What’s NEXT in Marketing Series, the NEXT Awards celebrate innovation and excellence in marketing,...
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StarHub to host ‘Football for All’ Carnival to close Premier League season
StarHub to host ‘Football for All’ Carnival to close Premier League season
Posted on April 22, 2025
by Fatima Baduria
Telecommunications company StarHub is set to host the ‘Football for All’ Carnival to close the current Premier League season in Singapore.
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DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India
DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India 
Posted on April 22, 2025
by Teddy Cambosa
The award highlights DEPT’s work and bold, forward-thinking approach to leveraging Adobe solutions to drive digital transformation for leading brands.
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OMG Philippines boosts leadership team with new appointments
OMG Philippines boosts leadership team with new appointments
Posted on April 22, 2025
by Fatima Baduria
The media company has named Warren Armada as investment head and Maita Consulta as head of data and analytics.
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Derek Yip (OMG HK)
Agency Leadership Decoded: OMG Hong Kong’s Derek Yip on future-proofing with agility, innovation, and local fluency
Posted on April 22, 2025
by Aliza Carmona
As part of the Omnicom network, Omnicom Media Group (OMG) Hong Kong plays a key role in delivering end-to-end transformational experiences rooted in data, content, and integrated planning, powered by the Omni open operating system. In a fast-moving and competitive market like Hong Kong, OMG continuously...
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W Communications launches W Productions in partnership with Bellow
W Communications launches W Productions in partnership with Bellow
Posted on April 22, 2025
by Fatima Baduria
Communications agency W Communications has launched global joint enterprise W Productions in partnership with content agency Bellow.
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