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Category: Southeast Asia

FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
Posted on November 3, 2023
by Brandon Yulolo
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
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Over half of Southeast Asian Singles Day new shoppers become return customers: report
Over half of Southeast Asian Singles Day new shoppers become return customers: report 
Posted on November 2, 2023
by Brandon Yulolo
Regionally, the report said that Singles Day emerged as the top shopping season with a 139% increase in sales while Black Friday saw a substantial 42% growth. New buyers surged by 335% on Singles' Day, emphasising the value of acquiring them.
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Over 80% of Singaporeans believe banks should be held accountable for scam losses
Posted on November 2, 2023
by Aliza Carmona
More than four in five, or 84%, of Singaporeans said banks and financial institutions are liable to scam losses to a great extent, data from YouGov showed.
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Carousell, YouBiz announce strategic partnership to assist Singapore SMEs and startups with digitalisation
Carousell, YouBiz announce strategic partnership to assist Singapore SMEs and startups with digitalisation
Posted on November 2, 2023
by Brandon Yulolo
The partnership between the two platforms serves as a unique collaboration that aims to help SMEs maximise their resources and save on business expenses as they digitalise their operations.
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POND'S Skin Institute unveils new campaign for brand revamp via Ogilvy Singapore
Posted on November 2, 2023
by Aliza Carmona
Unilever’s skin care brand Pond’s Skin Institute has partnered with advertising and PR agency Ogilvy Singapore for its new product launch campaign to unveil its elevated brand world.
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ZALORA launches immersive retail experience for year-end shopping season
ZALORA launches immersive retail experience for year-end shopping season 
Posted on November 2, 2023
by Brandon Yulolo
Inspired by the magic of the year-end travel season, The Terminal by ZALORA is a week-long offline pop-up experience that showcases the latest and greatest from ZALORA's top global brands in fashion, beauty, luxury, and lifestyle.
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Shopee unveils 3D billboard runway show for shopping festival in Malaysia
Posted on November 1, 2023
by Aliza Carmona
Multinational e-commerce platform Shopee has launched its unique three-day 3D billboard runway fashion show as part of its big sale shopping festival in Malaysia.
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Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Carro celebrates 8 years of ‘as good as new’ cars with dramatically quirky ad campaigns
Posted on October 31, 2023
by Brandon Yulolo
Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.
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DRB-HICOM announces strategic investment to Carro’s Genie Malaysia
DRB-HICOM announces strategic investment to Carro’s Genie Malaysia
Posted on October 27, 2023
by Teddy Cambosa
In a joint statement, both companies said that this collaboration unlocks valuable cross-selling opportunities for DRB-HICOM within Carro’s used car platform myTukar’s dealer network, comprising over 2,600 dealers nationwide.
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YouTrip secures $50 million in series B funding, announces SEA expansion
YouTrip secures $50 million in series B funding, announces SEA expansion
Posted on October 27, 2023
by Brandon Yulolo
The sizable investment by Lightspeed is a vote of confidence in YouTrip’s ability to deliver innovative and hyperlocal solutions, and its leadership in building a scalable business strategy to tap into the vast market opportunity in Southeast Asia.
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