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Category: Southeast Asia

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Cyber Security Agency of Singapore’s new campaign focuses on cyber threats as ‘the unseen enemy’
Posted on November 27, 2023
by Azunta Gaviola
Singapore – In an ongoing effort to educate the public, the Cyber Security Agency of Singapore, in collaboration with Ogilvy Singapore, has recently unveiled its latest nationwide campaign emphasising the importance of cyber awareness. Known as “The Unseen Enemy,” this initiative sheds light on...
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M&C Saatchi Performance promotes Nachiket Desai as country director for Indonesia
Posted on November 27, 2023
by Gian Japsay
As the country director for Indonesia, He will focus on driving company expansion and improving profitability. Among his duties are the creation of services tailored to the Indonesian market, with a focus on direct-to-consumer (D2C) businesses, digital transformations, and retail commerce.
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DDB unveils new executive appointments in lieu of latest ad campaign 
Posted on November 24, 2023
by Azunta Gaviola
Manila, Philippines – DDB Philippines, a full-service marketing communications and services network in the country, has officially announced the appointments of Sarah De Joya and Kelvin Co as the agency’s new executive creative directors. This appointment comes after the launch of its latest advertising...
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Digital Classifieds Group names new chief marketing officer, chief operating officer
Posted on November 24, 2023
by Gian Japsay
Digital Classifieds Group (DCG) has appointed Salvatore Britti as chief marketing officer, while Mohammad Rafatnejad has been named chief operating officer.
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China-based PR firm Influence Matters expands to Indonesia, appoints managing partner for new hub
Posted on November 24, 2023
by Aliza Carmona
China-based entrepreneurial public relations and marketing services firm Influence Matters has officially expanded its operations in Southeast Asia with the opening of a new Indonesia hub and the appointment of Emily Xu as managing partner.
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Pouch.ph, One Coop Tech forge partnership to bring financial access amongst local cooperatives
Posted on November 24, 2023
by Azunta Gaviola
Manila, Philippines – Aiming to provide Filipinos with better financial services, Pouch.ph has recently announced a collaboration with One Cooperative Technology Service (OCTS), introducing its first and only CDA-registered technology service cooperative mobile wallet. Known as CoopPay, the platform...
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Trip.com, HKTB expand ‘Hello Hong Kong’ campaign to four SEA markets
Trip.com, HKTB expand ‘Hello Hong Kong’ campaign to four SEA markets
Posted on November 24, 2023
by Teddy Cambosa
In addition, travellers to Hong Kong who make their hotel or air ticket bookings through Trip.com can also claim a special 'Hong Kong Night Treats' voucher worth HKD100. 
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Alodia Gosiengfiao announces departure from Tier One Entertainment
Tier One Entertainment's co-founder Alodia Gosiengfiao announces departure from company
Posted on November 23, 2023
by Teddy Cambosa
Manila, Philippines – Alodia Gosiengfiao, one of the co-founders of SEA-centric esports and video gaming-oriented entertainment agency Tier One Entertainment, has announced her departure from the agency. At the time of this writing, she has been with the agency for over six years. In a Facebook post,...
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Klook, Google Cloud collaborate to optimise customer engagement with AI
Posted on November 22, 2023
by Azunta Gaviola
Kuala Lumpur, Malaysia – Klook, Asia’s leading platform for experiences and travel services, has recently announced a collaboration with Google Cloud to harness the company’s content production and generation capabilities through an automated language translation and AI chatbot. In this collaborative...
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Recent survey reveals that Gen Z in Singapore are most likely to purchase through social media sites
Posted on November 22, 2023
by Gian Japsay
Generation Z consumers have a stronger preference for TikTok, accounting for 46% of users, exceeding the usage percentages of other generational groups, such as 30% for Millennials and 23% for Generation X. Furthermore, both Generation Z (41%) and Millennials (37%) are more likely to use Instagram for...
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